Apple and New Museum launch AR art tours

A new way for people to experience the city!

A new way for artists to engage the public!

A new way to think about experiencing space!

Brought to you by Apple! Apple’s brand and value proposition permeates this entire experience.

Why it’s hot

Apple is positioning itself as a brand that can bring a new magical realm to life. As we work out the ways in which AR will play a role in our lives, this project sells AR in a surprising and fun way, perhaps warming people up to the idea that a life lived with a layer of AR mapped over the physical world would be desirable.

Source: Dezeen