New data from the Pew Research Center gives us a demographic breakdown of the newest generation many marketers will be targeting, if they’re not currently targeting them.
The oldest members of this generation have already reached adulthood.
Nearly half of them are non-white, they’re more likely to attend college than previous generations, and their own parents are more likely to be college educated than previous generations as well.
They’re significantly more likely to be Hispanic than previous generations, slightly more Asian, and noticeably less likely to be white.
They’re more likely to have foreign-born parents than millennials are, but slightly less likely to be foreign-born than millennials were in 2002.
Why It’s Hot: Gen Zs are a unique generation like any other and understanding them demographically and psychographically will be important as more marketers begin to target them.