Apple launches new reality show with uninspired title, like, 5 years too late

Apple has wrangled up some A-listers, plus Gary Vaynerchuck, for a Shark Tank-meets-The Voice reality show. It’s a chance for developers to give their best elevator pitch to a panel of 4 judges who will swipe left or right and give app developers an opportunity to be funded so that “they can take the next step to creating one of the great apps of all time.”

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Seems like the best apps might not make the cut if the pitch isn’t good enough. Do we really want to bring app development to the lowest common denominator?