When you’re planning a vacation and want to book a flight or hotel, you have multiple sites like Expedia, Kayak or Orbitz that can help. But when you’re trying to figure out what to do on your trip, where do you go? Peek is trying to solve that problem with its one-stop-shop activity booking site. Peek helps you discover things to do in a city, from wine tours to skydiving to museum visits, and allows you to book tickets directly from the site. As the CEO, Ruzwana Bashir says, the simplest way to think of Peek is as the OpenTable of activities booking.
Why It’s Hot?
Peek benefits both the consumer and merchant. For the consumer, the Peek app starts off by asking you to take a quick personality quiz to determine your interests. Once complete, Peek recommends activities close to your current location or you can select from 17 cites where Peek provides services. Cities include Paris, London, New York, San Francisco, and Boston, and the company plans to add more locations, including Mexico. You can also search for activities by different themes, such as “what to do with kids”, “under $50”, “outdoor adventures” or “romantic.” Another section, called “Our Perfect Days,” offers recommendations and hidden gems from celebrities and other influencers, such as Wolfgang Puck or Tory Burch. Each activity page provides you with images, a description, details availability and links for direct booking. Peek employs a team of travel experts to research and find the best activities for each location.
On the business side, the Peek Professional app provides businesses with the back-end tools to take payments at the point of sale and see new bookings as they come in. This is particularly important, Bashir said, for “offline businesses” like zipline operators, who are out in the field, or companies that need to keep track of inventory, like the number of rental bikes or surfboards available. Also, if the activity requires signing liability waivers, that can also be handled by the app. Businesses can also create their own promotional page and collect feedback from customers.
Peek takes a small commission for each booking, but says Peek customers do not pay any extra for their experience. What distinguishes Peek from its competitors is its personalized recommendations, booking functionality and real-time availability.