If you grew up when I did, then the first TV you probably had at home was a major piece of furniture or probably sat deep in an enormous entertainment center that rivaled the family car in size and weight.
Innovations on the good ol’ family television have moved from fat to flat, to 3D to 4K to curved panel over the years. But what all of those evolutions have shared are a heightened price tag for a whole new device. An Indiegogo campaign that launched yesterday is hoping to bring some crazy new functionality to your existing TV by way of a $99 device that adds touch controls and other smart features to your TV.
The Touchjet WAVE allows you to control your television with your finger, a stylus or your smartphone, while also letting you download a host of apps directly to your TV.
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TechCrunch met up with the team from Touchjet to try out the device, and while it was just a prototype, it was clear that the WAVE had a ton of potential uses for users looking to upgrade their existing TVs.
The device works much like those novelty laser keyboards in that it pretty simply puts a laser overlay on your TV that matches your touch input to the onscreen experience.
Why Its Hot:
OK I get the functionality, but “why?” It’s clear that Touchjet isn’t aiming for everyone with its touch capability but it definitely also sees touch input as the feature that really sets it apart.
This feature isn’t going to be the new way you control your TV (I’d definitely still rather be on the couch), but it does seem like a fun way to play Fruit Ninja with the family or a cool method of flipping through a presentation at work.
As a marketer, I would love to see this technology advancing to enable us to potentially ‘swipe’ past ads that aren’t relevant – much like we can skip music tracks on Pandora, or people on tinder (is that how it works single people?).
The other thing to remember is that the pre-order price $99 isn’t just for touch capability, you’re also buying an Android-based hard drive that upgrades your TV and allows a host of apps that you can control from your smartphone, as well.
At the time of writing (Thursday 8/13), the WAVE had just blown past its $100K 1st day goal.