Greatest Ikea hack of all time?



Here’s how Ikea responded to the news that costume designers of Game of Thrones have been cutting corners, using Ikea rugs as pelts and capes for some of its extras.
In the show, the northern-dwelling Nightwatch, led by commander and king of the north Jon Snow, wear animal skins as to not freeze when winter comes. Instead of decking out the soldiers in real pelts, costume designers elected to take a trip to Ikea to buy Peta-approved Faux animal skin rugs.

Why it’s hot?
Real time reaction with an idea that is low cost and pulled together in a couple of hours

Source: The Drum

Fake News: IKEA Builds Trump a Prefab Börder Wåll

German parody site Der Postillon has come up with an immigration solution almost as ridiculous as the original. They came up with an Ikea version of a border wall made of pressboard that is assembled with a hex key, similar to the furniture that is actually sold by the Swedish furniture giant. The wall comes with a 12,000 page manual and is undoubtedly missing one screw.

President Trump browsing the Wall section of Ikea’s catalog

 

Why It’s Hot

Companies such as Kellogg’s and Uber are finding out that taking a political stance comes with many costs, including bad press, boycotts and potential loss of business. Brands must navigate these treacherous political waters carefully. Though this parody did not come from Ikea itself, it shows how a brand can handle the messiness of politics with a bit of humor without alienating customers.

IKEA Makes Itself Part of a Longer-Lasting Solution for Syrian Refugees

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IKEA, long known for its defining slogan “Swedish for common sense,” might be better defined as “Swedish for change.” The brand is often the first place Westerners turn to in times of change: moving out for the first time, the start of a new relationship, the ending of a relationship, moving to a new city, downsizing, etc. These life events usually come with a trip to IKEA. It makes complete sense then that a brand so intertwined with change would be part of the solution for Syrian refugees and others in finding shelter for hundreds of thousands of displaced persons around the world.

The Swedish-designed refugee shelter project is the brainchild of Johan Karlsson, and industrial designer based in Hallefors, Sweden. After doing some volunteer work with Sweden’s Refugee Services abroad in 2010, Karlsson noticed how poorly designed many refugee shelters were. In addition to being cramped, lightless, damp living environments, the shelters easily blew over, flooded and fell apart. Karlsson recognized the need for an economical, lightweight and simple design solution. He took an idea for a new concept of shelters to IKEA where he was granted funding from the IKEA Foundation, the humanitarian arm of the corporation. With the money, Karlsson founded Better Shelter and partnered with the United Nations Refugee Agency (UNHCR) to provide quality temporary shelter for refugees.

Today, Better Shelters are in camps in Iraq, Lebanon, Chad, Ethiopia, Greece, Macedonia, Serbia and Hungary.

 

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According to the UNHCR, the average stay in an UNHCR refugee camp is 17 years. Most tents that are available for refugees to live in last only a few months. The shelters that Karlsson designed last a minimum of three years. Karlsson’s shelters are self-standing, modular, white structures with peaked roofs high enough for an average adult male to stand up in and large enough to accommodate a family of five. Built with lightweight plastic and metal the shelters can be shipped easily around the world. Similar to IKEA’s principles of design Karlsson and his team paid close attention to the transport volume, weight, price, safety, health and comfort of the shelters.

The shelters can be assembled in just a few hours and require no special equipment to do so. The houses can be disassembled just as quickly and reused as needed. In addition, the structures feature windows, mosquito nets, ventilation, a solar-powered energy system affixed to the roof for lighting and a mobile phone charging outlet, and lockable doors to keep women and children safe from sexual violence, a common problem in many refugee camps.

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Source: PSFK

Why It’s Hot

This is a great example of a brand taking it’s strong suit and taking on relevant humanitarian efforts.

IKEA Will Help You Convert Your Furniture to Enable Wireless Charging

Furniture giant IKEA has made a commitment to enabling future wireless technologies in some of its new product lines. But rather than reinvent the wheel on its massive product line entirely, IKEA turned the problem on its head.

For $5, IKEA will sell you a specially formed drill to turn most IKEA furniture into wireless charging stations. The drill creates a perfectly formed hole to mount its Jyssen wireless charger ($30) that will go on sale later this spring. IKEA will also begin selling wireless charging cases to support the stations.

Like the IKEA brand, the solution is simple, cheap and elegant:

Why It’s Hot

New consumer technologies can be difficult to make ubiquitous. By enabling customers to easily make wireless DIY, IKEA can make smarter product line decisions while delivering more for customers who want the latest technologies. And by breaking those barriers (a $35 investment, not a $350 one for all new furniture), IKEA is helping this technology grow organically by consumer demand.

Source: Gizmodo

New IKEA Furniture Will Charge Your Phone Wirelessly

The trend furniture retailer is at it again! Ikea is launching a new line of high-tech furniture that will be able to charge phones and tablets. As if that’s not enticing enough, the furniture will charge devices wirelessly.

The new line will feature bedside tables and lamps, but it doesn’t seem likely that Ikea will stop there. The retailer that has become so popular with their stylish solutions to organization and decluttering hopes to continue to help people cut down on their clutter – in this case, cable clutter.

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And don’t worry. For those of you who don’t want to replace your Ikea furniture, but do want your furniture to charge your devices, Ikea is also selling “charging pads” that blend into some of their most popular furniture pieces.

Read more about Ikea’s latest furniture innovation on CNN Money.

Why It’s Hot | Whenever we discuss “smart home technology,” it’s typically about computers handling utility tasks for us (i.e. turn on the lights, lock the door, turn off the over, moderate the temperature). It’s interesting that furniture chargers didn’t come about earlier with all the innovations in home, but now that they’re here, there’s no doubt they’ll catch on quickly.

IKEA’s Coolest Gadget Ever: No Cables, No Problem

It’s an innovative piece of technology: no power cords, everlasting battery life and all of the pages load fully and instantly. No, it’s not a new gadget from Apple. It’s the BookBook, also known as the 2015 IKEA catalog.

Read more on Adweek.

Why It’s Hot: IKEA is surely not the first brand to go back to basics with print over digital media, but with its new BookBook campaign, the company does so with an almost-parody of a new product announcement or ad from Apple – which we all know create much buzz in the tech world. The digital, tech-savvy language used in the IKEA campaign makes a printed catalog seem innovative and modern.

Through its BookBook, IKEA invites consumers to “Experience the power of a book” with its hi-definition pages, touch technology and a fully-charged battery that lasts forever. While we’re always on the hunt for the latest and greatest innovative toy, IKEA shows the value of the printed book over our commonly-used digital media. I imagine publishers would agree, and perhaps we’ll see more companies continue to embrace the “old” technology of print in the future.

IKEA About-face to Fervent Hacker Community

After receiving considerable backlash from IKEAHackers.net, IKEA is reconsidering its recent against taken against Jules Yap and the fervent grassroots “furniture hacking” community.

Ikea hacking is the practice of buying things from Ikea and re-engineering—or “hacking”—them to become customized, more functional, and often just better-designed stuff.

Site founder Jules Yap got his start in hacking back in 2006. On IKEA Hackers, would-be hackers can gather tips from others, and once they’re ready, post pictures and how-to guides of their own hacks.  The site quickly took off, and because Ikea products are available in so many countries and use metric measurements, a worldwide “hackerati” has been able to thrive.

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But in March, Yap got a cease-and-desist letter from Ikea. Ikea claimed that using their trademarked name was a violation—even just using the blue-and-yellow color scheme was not allowed. Since Yap makes money off the site through advertising, Ikea argued that she was profiting from the Ikea name.

The cease-and-desist sent ripples through the Internet community, with some prominent influencers calling the move bulls**t among much worse.  It was not pretty for IKEA. Supporters of Yap felt like IKEA Hacking was actually good for the Ikea brand and that IKEA was foolish to make an enemy out of her.

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It appears the backlash has finally set in.  The site’s founder was invited to meet with IKEA’s team in Sweden to for the two parties to work through an alternative arrangement that preserves the site’s community and interest, while respecting IKEA’s understandable desire to manage its brand online. Details of the meeting have not been disclosed.

Why It’s Hot

When IKEA targeted IKEA Hackers back in March, the company clearly underestimated the influence this community had in the digital sphere.  What may have started as a standard “cease-and-desist” became a major brand problem.  IKEA Hackers has demonstrated that brands need to work closely with their fans and better understand where influence lies before taking action online.  Partnership is the new digital model.

Source: Slate

IKEA Hacks Instagram

To help promote and introduce the PS 2014 Collection the Russian division of IKEA decided to up the ante by creating a website within the Instagram app itself.  The ikea ps 2014 account resembles a beautiful and functional online IKEA catalog.  The experience is divided into hero images of Tables, Chairs, Textiles, Light, Ideas, Storage, and Benches, that act as navigation categories. Clicking through the image categories will result in beautiful imagery featuring product information, pricing, and additional photos, much like a typical landing page.

Why It’s Hot:

It is a great way to use a tool that the target market is familiar with in way that experiments with how the actual platform is meant to be used.  Turning what is normally a one-off photo sharing application into a organized and useful site.