Brandless is the new brand

This past week the internet was abuzz with news of CPG startup Brandless. Headed by serial entrepreneurs Tina Sharkey and Ido Leffler, Brandless is selling consumer staples like food and healthcare direct to consumers all priced at $3.

“It felt like modern consumption was really broken,” says cofounder and CEO Tina Sharkey. Millennial consumers don’t want to buy their parents’ brands, she argues, and all brands are too expensive, marked up to cover the costs of distribution, warehousing and retail space. By eliminating what she refers to as this “brand tax,” she figured that Brandless could slash the costs of basic packaged consumer goods that people buy regularly, and potentially become a significant player in a $2 trillion market dominated by the likes of P&G and General Mills.

But the biggest difference between Brandless and all the major CPG players is its business model: Rather than sell through traditional retail stores, the company is only offering its goods online. By doing so, the company will have what few of the CPG giants have – a direct relationship with the consumers of its products. It plans to exploit this relationship through a heavy investment in data and by building a sense of community through memberships and philanthropy (with every purchase, the company will donate to Feeding America).

https://techcrunch.com/2017/07/11/brandless/

https://www.forbes.com/sites/amyfeldman/2017/07/11/brandless-hopes-to-shake-up-consumer-products-with-direct-to-consumer-basics-for-3/#694a312e3906

Why It’s Hot

Move over Warby Parker, Casper and the rest. You’re not the only ones willing to take on the big boys.

And rather than relying on product brands, there’s just one brand in this game to promote – and it’s Brandless.

The Amazon “stock market”

Just beneath the placid surface of a typical product page on Amazon lies an unseen world, a system where third-party vendors can sell products alongside Amazon’s own goods. It’s like a stock market, complete with day traders, code-slinging quants, artificial intelligence algorithms and, yes, flash crashes.

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Sellers of commodity items on Amazon are constantly monitoring and updating their prices, sometimes hundreds of thousands of times a day across thousands of items, says Mr. Kaziuk nas. Most use “rules-based” pricing systems, which simply seek to match competitors’ prices or beat them by some small fraction. If those systems get into bidding wars, items offered by only a few sellers can suffer sudden price collapses — “flash crashes.”

It’s clear, after talking to sellers and the software companies that empower them, that the biggest of these vendors are growing into sophisticated retailers in their own right. The top few hundred use pricing algorithms to battle with one another for the coveted “Buy Box,” which designates the default seller of an item. It’s the Amazon equivalent of a No. 1 ranking on Google search, and a tremendous driver of sales.

http://news.morningstar.com/all/dow-jones/us-markets/20170326515/the-high-speed-trading-behind-your-amazon-purchase.aspx

Why It’s Hot

Getting under the hood of how retail monster Amazon operates is always fascinating. The idea that prices are updating hundreds of thousands of times a day is nuts.

Alexa, we have a problem

Google Home is about to offer a feature Amazon’s Alexa can’t match: finds from local stores.

Google Home

The new feature is powered by local inventory feeds sent by retailers that buy ads on Google. In the past year, local shopping queries have increased 45 percent and the search giant has doubled the number of retailers that send local inventory feeds.

With this new feature, Google is offering users something Amazon doesn’t — a way to find merchandise at your local store and try before you buy.

It’s all part of Google’s long-term strategy to develop products and services that use artificial intelligence to make it easier for people to interact with computers – that, in turn, will feed into Google’s ad-based business model.

https://www.cnbc.com/amp/2017/03/21/google-home-vs-amazon-echo-for-shopping.html

Why It’s Hot
-It continues the local digital trend that’s grown over the past couple of years
-It’s also another interesting bridge between eCommerce and advertising – with a healthy mix of IoT thrown in

Taobao villages: “E-commerce runs toward the road of happiness”

Daiji township is a dusty collection of villages in China’s central heartland plains. It was described in a recent article in a Chinese magazine as a place “synonymous with backwardness, the unwanted stepchild of Shandong province.”

But in 2016, Daiju sold 1.8 billion yuan ($26.2 million) worth of acting and dance costumes.

“Made in China” is nothing new. But the internet and e-Commerce specifically have exponentially increased the volume and reach of manufacturing, changing the face of the country. Half of Daiji’s 45,000 residents now produce or sell costumes—ranging from movie-villain attire to cute versions of snakes, alligators, and monkeys on Alibaba-owned Taobao.

And Daiji is not the only rural town in China dramatically changed by globalization. In November 2016, China’s State Council Office on Poverty Alleviation, along with 16 other ministries, released guidelines calling for a massive expansion of e-commerce in rural areas as part of the fight against poverty.

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Why It’s Hot
In the current political environment where countries like the U.S., the U.K. and France are looking for ways to preserve jobs of old, looking at countries that continually push to capitalize on globalization may help us to embrace change rather than hide from it.

Boxing Weekend

ebay tried to cure some holiday woes in the US this year by instituting a “Boxing Weekend,” playing on a long tradition of Boxing Day in a number of other countries.

The brand used a cultural moment of excess or unwanted gifts as an excuse to use ebay as well as their ebay Valet service.

The promotion let sellers use ebay Valet for free, and offered a number of drop-off points in Westfield malls across the country during the post-Christmas weekend.

This promotion does a number of things well, especially a contextual integration of physical and digital services with the drop-off stations in malls.  It’s also interesting to note Westfield’s willingness to play with the secondary market ebay creates in the context of their own spaces, where brands are already competing for attention and revenue.

Worth noting as well is that ebay partnered with The Onion Labs for the video promoting the Boxing Weekend extension of their #wishbigger campaign.  Fun stuff.

E-Commerce in Dashboards Offers Convenience But Privacy Risks

Most cars sold today lack the technology for drivers to pay for items they purchase (unless they use a smartphone). But by 2022, 82.5 million autos worldwide will be connected to the internet, more than triple the number now, according to researcher IHS Automotive. In the next two to five years, “buy buttons” connected to smartphone mobile wallets will start appearing on dashboards, according to Richard Crone, who runs payment adviser Crone Consulting. That means motorists will soon be able to buy a pizza, fill up the tank or preorder a half caf skinny macchiato from Starbucks without pulling out their phone.

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Banks and credit card companies are looking to pile in. Visa has developed an app for the dashboard or smartphone that enables the car to automatically purchase gasoline, parking and fast food.

But automakers this summer have proven easy targets for hackers as we mentioned in previous Hot Sauce posts here and here.

Why It’s Hot

This new technology will create more opportunities for brands to connect with their customers at the right moment (e.g. alter drivers of deals at Dunkin Donuts when they are driving near a location) while also providing overall convenience to consumers. Unfortunately there are also concerns that this will also create opportunities for hackers to steal credit card numbers, and other personal information that could lead to identify theft.

Source

Apple.com Gets a Redesign

According to Techcrunch, Apple.com removed the separate Store tab and integrated the shopping button with product information. They’ve also integrated more editorial-like features like the Accessories page.

Why It’s Hot: The industry opinion seems to be that the redesign was motivated by mobile experiences. Aesthetically, the site went through a small change, but it feels relatively huge for the retailer, not just in design, but in narrative. The initial website spoke to a focus on the product, and the redesign speaks to a shopping experience. It’s interesting that a big retailer like Apple is finally evolving to a more obvious mobile-friendly design, but it also feels like the end of a product-obsessed Steve Jobs era.

Instagram Up its Value to Marketers

Instagram is going to begin including function buttons in their paid ad posts. In the caption of the brand image, there will be a “buy now” button for online retailers, an “Install now” button for mobile apps and a “Sign up” button for membership apps. The buttons will open in an in-app browser to keep the user in Instagram at all times, making it a more seamless process.

These new interactive ads will incorporate Facebook data, which should allow more small businesses to begin advertising on Instagram, since they will be able to purchase smaller ad buys that target a narrower group of people.

In addition to CTA buttons, Instagram has also added enhanced paid advertising targeting capabilities that very closely mirror those of Facebook. These enhanced capabilities allow advertisers to target their ads based on user interests in addition to age, gender and location.

The buttons will roll out gradually, beginning with testing in Spain this week.

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Why It’s Hot

This seems like a natural progression for Instagram, as they have a large and engaged fan base as well as an immense amount of data through their own app and Facebook. For users, this means a more seamless experience. For advertisers it means the ablity to tackle the right users

Read more here.

Pinterest Wants You to Go Shopping

Pinterest introduced a new way for retailers to sell products on its service as the platform has finally debuted its long-awaited buy button.

Users can shop on the site by clicking on “pinned” products to see the price, choose a color, size, and quantity. Visitors can then click on a buy button to complete the transaction using a credit card or by paying with Apple Pay through their iPhones. The new “buyable pins,” introduced Tuesday at an event at Pinterest’s San Francisco office, are a big step by the company to become more of a shopping hub. Millions of people already use the site to check out products that others recommend.

Pinterest says U.S. iPhone and iPad users will start seeing the buy button in late June on millions of items from retailers such as Neiman Marcus, Kate Spade, Michael’s craft store, Nordstrom, Cole Hahn, and Macy’s. Shoppers pay no additional fees to buy items on Pinterest. Additionally, merchants pay no commission to sell. It’s unclear how Pinterest will make money from buyable pins. But it could be trying to gain traction with retailers before starting to charge them fees.

Read more here and here.

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Why it’s hot:

Driving ecommerce is the holy grail of social marketing. According to new research from Millward Brown, 93% of active Pinners said they use Pinterest to plan purchases and 87% said they’ve bought something because of Pinterest. The ability to shop directly from Pinterest is particularly powerful because of the rise of mobile devices. Around 80% of users access Pinterest through a mobile device, which, because of their small screen size, make it inconvenient to click through to another site to complete a transaction. Pinterest, which investors have valued at $10 billion, still needs to prove that it can bring in the kind of revenue that other social media companies like Facebook and Twitter have been able to generate. Only recently has it really started to focus on making money.

Snapchat & Shopping

Send erasing pictures to your friends, pay through us, read our curated content and now shop. Snapchat is looking to grow, grow and grow.

Most recently, Snapchat reportedly invested an undisclosed amount of money into  Spring, a clothing retail-like app. The app allows you to “follow” brands you like, provides inspirational recommendations based on your preferences and enables users to purchase within the app. Spring is already available for iOS and Andriod but is still in the process of raising more money.

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Why It’s Hot

Social media platforms these days are literally trying to do it all. The fact that this Snapchat is now tapping into ecommerce could be just the beginning of many more endeavors for the startup.

Amazon Brand Buttons Make Ordering Household Products Even Easier

Amazon Brand Buttons Make Ordering Household Products Even Easier

Amazon’s newest tool, is a small tab that can be attached to a wall or appliance to ensure you never run out of the daily supplies that keep your life running smoothly.

The Amazon Dash Button connects via Bluetooth to an app on your phone. When you notice you’re running low on the brand depicted on your Dash Button, you press it. Dash signals your phone, which connects to Amazon and orders a new supply shipped to your house.

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Users can use the app to monitor, change or cancel orders in real time, or just to keep track of their stock supplies at home.

Initial reception of the Amazon Dash has been mixed: remote-control consumerism at this level does feel like a not-so-gentle satire of some aspect of American culture. Since consumer experience reports have yet to see the light of day, only time will tell how successful the Dash will be.

Source: psfk.com

 

Why this is hot

It helps consumers to keep their groceries list updated in real time, without having to rely on their memory. On the other hand, every doctor I know says that it’s good for our mental health to practice our memories. But I guess Amazon thought about that too, by allowing the Dash to order and ship your memory drugs for you! Just kidding…

Driving Sales via Instagram…Really?

Online retailers are always trying to squeeze revenue out of every Facebook status, tweet and Instagram they post, but it’s the photo-sharing social network that’s presented the greatest challenge. More and more retailers are either adopting third-party solutions or launching their own platforms to monetize their images. For some, that means creating an Instagram-like catalog. Others are turning Instagram likes into personalized emails.

Here are a few best-in-class examples of how social commerce 2.0 is really taking hold…

1) NORDSTROM: Has partnered with Like2Buy for the past few years, leading customers via profile links on Instagram to brand pages or categories (like “jeans”). Target is another one of Like2Buy’s early adopters, but the big-box retailer frequently falters when it comes to connecting customers to the products they want.

untitled2) MICHAEL KORS: Michael Kors (3.6 million followers) entered the shoppable Instagram game by sidestepping a third-party solution. The designer brand launched #InstaKors in November, a registration-based email subscription that responds to Instagram followers’ “likes” by sending out emails containing the product details from any Michael Kors images they favorite.

3) NIKEWOMEN: Nike Women (@nikewomen, 1.6 million followers) rolled out a shoppable Instagram store on the Nike website last week, and its easy-to-use platform might be one of the best social commerce experiences yet. Similar to Like2Buy, Nike Women provides a link to its shoppable feed in their account bio. The link takes followers to Nike’s website, where the Instagram feed is replicated. Click on the images to shop the looks, and each item pictured is gathered into one product page where you can choose sizes and add whatever you want to buy from the Instagram to your cart, all on one page. The user experience is clean, and finding the actual item that’s sought after is – for once – guaranteed. 

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Why it’s hot:

Given the reach and level of engagement among core users, monetizing Instagram is worth a try for retailers. “This is version one, something that needs to get better over time,” said Mulpuru-Kodali. “People are always going to be inspired to buy when they look at [Instagram’s] beautiful visual sights, and what we do know is that there’s money to be earned.”

But Gupta warned against sitting out the shoppable trend.

“Brands need to start understanding how to engage with consumers, how things work, and they can’t sit on the sidelines.”

Facebook To Debut Product Ads, Boost To Brands

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This week Facebook is introducing Product Ads – a new format to help a business showcase their products. With product ads, you can advertise your product catalog on Facebook, either by manually creating campaigns targeting particular products to specific audiences or by uploading a product feed and letting Facebook dynamically serve relevant products to people browsing your website or app. Leading up to its official launch, Facebook has been testing Product Ads with a number of brand partners, including Target and Shutterfly.

Why It’s Hot

Product ads help direct response advertisers showcase more of their product inventory to drive higher click through rates and lower cost-to-actions. This solution consists of two ad types — multi-product ads and dynamic product ads. Multi-product ads showcase multiple images and links in News Feed. Each ad has a unique URL to drive traffic to different pages on the retailer’s site. With dynamic product ads, you can upload your entire product catalog and let Facebook serve timely and relevant creative across any device.

Businesses can target users who have previously visited their site or app, as well as reaching people based on specific interests and geographies. Brands can also curate their offerings in a number of ways, like highlighting products that were most recently viewed by shoppers, or those products that are already selling well. The automated system will turn off ads for specific products when they are out of stock.

Facebook has steadily been making inroads into ecommerce. With the help of payment start-up Stripe, the social giant recently unveiled a “Buy” button, and expanded its classifieds-style ecommerce efforts. So far, social media has yet to carve out a significant share of the ecommerce market. Social media channels — including Facebook, Twitter, Instagram, and Pinterest — contributed just 1.7% of total e-commerce sales, this year, research firm Custora recently reported. By comparison, email contributed 27.3% of total online sales, followed by 18.9% originating from free search, and 18.5% from paid-search marketing.

Advertising on the largest social media network is a must, but how will users respond? It will be interesting to see what the click through rates and sales from the ads will be.

Consumer and E-Commerce Future

One of the more prolific VCs in Europe with close ties to e-commerce startup factory Rocket Internet has closed another fund — its biggest yet — to back more consumer internet businesses in the region and beyond, with an emphasis on e-commerce. Holtzbrinck Ventureshas raised €285 million ($331 million) for HV Holtzbrinck Ventures Fund VI, which will be used for early, middle, and late-stage investments, ranging from around $500,000 to $50 million per round.

“The new fund is larger than the previous ones and will allow us to deploy more capital across the lifespan of a startup,” a spokesperson tells me.

We’re in a heady period for venture investment at the moment. Dow Jones VentureSourcethis week released figures that noted 2014 VC investments totalled more than $52 billion, up 47% compared to 2013.

That’s partly fuelled by unicorn-sized rounds for the likes of Uber and other late-stage companies, but also the bigger, ongoing surge we’ve been seeing for a while now around the wider field of tech startups and the search for the next big tech phenomenon, or at least bright exits of interesting companies to existing juggernauts.

Holtzbrinck Ventures is tapping into that. It says this fund was not only its biggest yet, but it closed in less than four months and was oversubscribed.

HV — which first opened for business in 2000 as the investment arm of the German media and publishing group but went independent in 2010 — has also been one of the firms leading the VC charge in the tech world. As an investor in Rocket Internet, the firm has piggy-backed on a lot of the Berlin-based incubators’ prolific e-commerce startup creation in Europe and emerging markets.

HV has also upped the ante by directly putting in more money to fuel the aggressive expansion/funding that has helped some of the more sticky of these grow, with stakes in e-commerce marketplace Lazada, HelloFresh (food delivery), Paymill (Stripe clone) and Payleven (think Square) among them. It’s also funded e-commerce startups that are not Rocket Internet-created by share some DNA by way of founders and employees. Those have includedQuandoo, an OpenTable competitor.

A spokesperson for HV tells me that this will be the template for many of the investments going forward, but with a more likely emphasis on B2B2C rather than straight-to-consumer marketplaces. Think “Stripe” or “Airbnb” rather than “Amazon.” That is not too surprising: the marketplace category is dominated by economies of scale, and at the moment that makes it risky for new businesses trying to compete against the likes of Amazon and eBay out of the U.S., Alibaba out of China, or indeed the outfits in emerging markets started by Rocket Internet. (Fab is one of the many that has stumbled trying.)

While Holtzbrinck has been active in emerging markets (on its own and alongside Rocket), it remains bullish on investing in European companies too. “it’s still possible to build relevant startups in Europe for e-commerce,” the spokesperson says, “maybe not in categories with proven business models but in new areas.” As one example, he cites FlixBus, which was launched only a couple of weeks ago that is backed by HV and General Atlantic. Like RedBus in India, the company is tackling the antiquated bus and coach industry, by letting users access schedules and buy tickets online.

 

Why It’s Hot:

E-Commerce has been something invested in by many and a money shift this large just validates the future. Startups coming up in this industry means more innovative and creative competition and something we can have our pulse on or potential embrace if it can benefit the company.

Paying it Forward on E-commerce

Now you can pay it forward to a lucky stranger with a gift while making online purchases at a retail store. It’s easy to do with the concept app called “Pay it Forward.”

According to the article in Digiday, a widget simply appears at checkout offering a list of gifts consumers can bestow on a random visitor coming to the site next. “The next buyer is then notified of their gift and encouraged to pay it forward themselves. Ideally, the Pay Gifts Forward program will result in a truly virtuous cycle of do-gooderism — while, oh by the way, adding to retailers’ bottom lines.”

Whit Hiler, the creative behind the idea, is hosting the concept app on his website Kentucky for Kentucky, which celebrates anything related to the state. Soon Shopify, a retail app store, will sell the app for $10 a month where other retailers can purchase and use it.

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Why It’s Hot

The idea of Paying it Forward is typically seen in brick and mortar stores like Starbucks or Dunkin’ Donuts where those who want to make a stranger smile may buy a cup of coffee for the person behind them in line. This app concept a new innovative idea that takes it a step further and puts it online.

It reminded me a little of what Amazon has been doing for nonprofits with http://smile.amazon.com/ that donates 5% of your purchase to your chosen charity. While this is giving a product to a stranger, I really like the idea of fusing doing good with e-commerce in this way. It’s a great upsell for companies to increase their online revenue while making consumers feel that they’re doing good.

Etsy Now Leading in Social Commerce

Popular e-retailer Etsy is now leading the way to grow social commerce. Through Zantler‘s social commerce platform, Etsy is enabling sellers to list products in a way similar to how they would on their own Etsy shop. According to Zantler, this is great for social commerce because it enables sellers to list items “right where their customers spend a lot of their time being influenced about what to buy.” (per Lively, president of Zantler)

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The in-social listings include up-to-date information on product availability, and pricing from the seller’s Etsy page. By clicking the “Buy” button on the post, consumers are immediately led to the seller’s Etsy shopping cart for checkout.

Read more on Mobile Commerce Daily.

Why It’s Hot | Over the past year, we’ve seen many brands dabble in social commerce, but no efforts have seemed to catch on or stay in market for long. Etsy has become a worldwide phenomenon with their success, leading the space for artisan marketplaces, and it will be interesting to see if they can leverage that popularity to open the door for brands to engage in social commerce as a more mainstream media.

Digital River E-commerce Acquired

E-commerce services provider Digital River Inc said on Thursday it entered into an agreement to be acquired by an investor group led by Siris Capital Group LLC for about $840 million.

The deal, valued at $26 per share in cash, is at a premium of almost 50 percent of Digital River’s Thursday’s closing price.

The agreement, approved by the board of Minnesota-based Digital River, includes a 45-day “go-shop” period during which the company can solicit alternative proposals, Digital River said on Thursday.

Siris will finance the deal with a combination of equity and debt, for which it has secured financing.

The companies expect the deal to close in the first quarter of 2015.

Morgan Stanley & Co LLC acted as financial adviser to Digital River, while Macquarie Capital (USA) Inc, Union Square Advisors LLC and Evercore Partners Inc are financial advisers to Siris

 

 

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Why It’s Hot:

There can be a lot to learn for what the future is for the adoption of technology and behaviors when looking at the movement of money. Companies don’t invest $840 million unless they truly believe this is the future of commerce. Is there something for us, as the people that have the ability to implement this, to learn from these moves? Can we use this as a sign to be even more proactive in implementing into future plans?

Article Here

IKEA Hacks Instagram

To help promote and introduce the PS 2014 Collection the Russian division of IKEA decided to up the ante by creating a website within the Instagram app itself.  The ikea ps 2014 account resembles a beautiful and functional online IKEA catalog.  The experience is divided into hero images of Tables, Chairs, Textiles, Light, Ideas, Storage, and Benches, that act as navigation categories. Clicking through the image categories will result in beautiful imagery featuring product information, pricing, and additional photos, much like a typical landing page.

Why It’s Hot:

It is a great way to use a tool that the target market is familiar with in way that experiments with how the actual platform is meant to be used.  Turning what is normally a one-off photo sharing application into a organized and useful site.

 

New in Instagram Commerce: LiketoKnow.It

Studies says those who view an item for sale on Instagram are 7x more likely to buy than the average consumer. To nudge consumers to purchase, more and more brands use services to curate Instagram photos and feature them throughout their e-commerce pages. Another service, however, LiketoKnow.It forges an even more direct link to commerce by letting consumers buy items directly from Instagram with a tap. If a post is tagged #Liketkit, those who like it and have signed up for the service will receive an email with a link to purchase.

Vogue was one of the first to embrace the trend with a #tbt photo of Kate Moss in bikini (Liking would send LiketoKnow.It subscribers an email with similar items) and pieces of the Steven Alan collection. Bloggers such as Anh of 9to5chic have used LiketoKnow.It to promote items from their partners.

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Why it’s hot:

Similar to #AmazonCart, Instagram is the latest social platform that marketers are trying to leverage to prove social ROI. As engagement continues to grow on the platform (15x that of Facebook per a recent Forrester report), we can expect to see more services promising to create a more direct link from views to purchase.

Rumored Amazon Smartphone Heightens Competition with Apple

Following a cryptic tweet from the company’s official Twitter account on June 4, sources are now reporting that Amazon will unveil a new smartphone device on June 18th.  If true, the new device would pit Amazon against Apple in yet another high-growth tech category.

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“The companies are increasingly going head-to-head in devices such as tablets and in Web services including online entertainment, as they strive to be digital gateways to consumers. Mobile is central to that effort as more people carry gadgets and do their computing on the go,” cites Bloomberg Businessweek.

The smartphone category, while dominated by large players like Apple and Samsung, remains an area of high-growth, particularly in global markets. So what would this device do to differentiate itself?

“A video accompanying the tweet showed people moving their heads around to view a device that’s just out of sight, shot from different angles, implying the phone may have 3-D viewing capabilities, a feature reported earlier by The Wall Street Journal.”

Why It’s Hot

Amazon is looking to continue expanding its brand as a true “technology company” that is far bigger than the ecommerce heritage that built the company. But the move is more than brand-building.  Analysts suggest that Amazon will use a low/moderate priced, high performance device to drive more revenue to Amazon’s other channels and raise the entire boat as a whole. This continues the trend we’ve seen towards the device as a bridge to other services, rather than the intended revenue-driver itself.

Amazon becomes a Bitcoin-Friendly Store

Zinc Save is a browser extension for Chrome compatible with major retailers like Macy’s, Target, Walmart, and Amazon that bills itself as a moneysaving utility, but it also turns these companies into into Bitcoin-friendly retailers.

The extension places a new button underneath Amazon’s usual “Place Your Order” button that says “Order with Zinc for [slightly reduced price]. Read more: http://www.businessinsider.com/zinc-save-bitcoin-extension-for-amazon-2014-3#ixzz2vmrAzXIz

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Why It’s Hot
Like just about everything on the internet, merchants of all kinds are being challenged to think more collaboratively, more cooperatively and more realistically about the value of what they are offering customers online. Bitcoin is shaking up the online marketplace and reminding us that everything we do must have real, demonstrable value and that innovations in pricing is here to stay.