‘Watch’ Out YouTube

Yesterday, Facebook launched Watch, a new service providing live or recorded video content. It has only rolled out to a handful of users and would appear as a tab in Facebook’s mobile, desktop and TV apps. Watch showcases channels, called Shows, and currently features content from a limited pool of content creators, including Nas Daily, which features one-minute clips from around the world each day, and motivational speaker Gabby Bernstein.

Perhaps most notably, Watch will feature a different game each week from Major League Baseball.

According to The Next Web, “[Facebook] is funding some shows and inviting independent creators to sign up to the platform on their own as well; once they’re in, they’ll get a Show Page (similar to Pages for brands) that fans can follow and find clips on.

For viewers, Facebook has included a watchlist that lets you save episodes to catch later; you’ll also be able to discover videos based on how people interact with them, in sections like “Most Talked About,” “What’s Making People Laugh,” (which includes shows where people have hit the “Haha” reaction button), and “What Friends Are Watching.”

Why Its Hot

Facebook may be out to eat YouTube’s and Netflix’s lunch, but will people want to spend even more time on Facebook? Of course, Facebook has a massive user base of two billion people monthly worldwide, and the eventual introduction of ads could attract major brands. This will come down to a question of quality. If Facebook can bring in major talent to produce content, combined with their user base, it could mean a real challenger for video king YouTube.