Amazon makes their own version of the P.O Box

Amazon now it wants to play an even more involved role in how packages are delivered. The company’s latest product, called Hub, is designed to act like a mailbox–not just for Amazon mail, but for any packages or deliveries. While it does not have AI-powered capabilities and it is not a large acquisition, it is a look at where Amazon is headed.

Hub is targeted primarily at residential building owners, and it promises that all packages from any sender will be stored safely and securely. Instead of having packages left at your door, in your lobby, or with a concierge desk, they’re placed within Hub, which has differently sized compartments designed to accommodate most packages. To access your package, you simply enter an access code and one of Hub’s doors will pop open.

Hub aims to fix one of the few areas of package delivery that Amazon doesn’t yet control: the final step between delivery and your actual home. It provides a convenient solution for packages getting delayed because of building hours, lost packages, or theft.

Why it’s hot:

  • One more step to Amazon take-over of all consumer retail interactions – you do not even have to shop on Amazon to interact with them now
  • Might have special implications for Amazon Prime subscribers
  • Whole Foods implications – could make grocery delivery even more appealing – helping food stay fresh

Source: Fast Company