John Mayer has designed a pair of sneakers, and they’re… anticlimactic. He debuted his Nike iD creation on his Instagram page Saturday: a customized pair of Nike Air Max 90s, in gray tones with a hint of neon-green bubbles in the heels. The shoes, named “Spirit Levels,” will be released on July 29, according to Instagram, and will sell through his Shopify page.
Mayer has not officially teamed up with Nike to release these shoes, unlike other celebrity-designed sneakers. After creating his sneakers through Nike iD, he then bought every pair the company would sell him. Interesting way to make these somewhat-boring sneakers already seem hard-to-get…
Why it’s hot/weird/cold:
One has to wonder if John Mayer was really bored and decided to make bland sneakers on Nike iD just to see if his fans would buy them because of him. I’m not impressed. However, if this is a success (which I predict it might be for the amount of ‘sneakerheads’ out there), it will certainly speak to the power of Instagram advertising, and a potential new path to celebrity-brand collaborations.
Source: NY Post