Gaming videos are a head-scratcher. Why watch someone play when you could just … play? To find out, we asked gamers directly. This new research uncovers four key reasons people watch gaming content. For brands marketing to gamers, knowing these motivations can enable more meaningful connections.
1. For the community—to be part of something larger than oneself
2. For the inclusion—to feel accepted
3. For the fun of it—to escape
4. For the desire to improve—to learn new skills
Why It’s Hot: The implications for brands are real. Gamers are a highly influential audience with major purchasing power. But to truly connect requires knowing a bit more about why people are tuning into game-related video content.
Related article: Why Gamers Should Be Part of Your Audience Strategy