In a Facebook patent published in 2015, it explains how the company would use technology to see how your facial expressions change when you come across different content, and it would use that information to keep you on the site for longer.
The patent explained that if you looked away from your screen when a video of a kitten played, Facebook would stop showing similar type of videos in your Feed. If you smiled as you looked at pictures of one of your friends, for instance, Facebook’s algorithm would take note of that and display more pictures of that friend in your News Feed.
This is a picture of Mark’s desk and computer last year, where he has the camera and microphone taped up. If Mark is concerned about privacy and internet security, we should be as well.
WHY THIS ISNT HOT:
Do we really want, or think, that Facebook can make our lives better by keeping us on their site for longer, or tracking and leveraging our emotions as they happen in real time? When does Facebook stop becoming a tool that we feel like we have control over, and when does it become that manipulative sociopathic friend? If Facebook is one giant ad targeting machine, what will get us to stop using Facebook?