Ask Tia is an iOS app designed to assist and inform women about reproductive and sexual health. Through personal, private text-based conversations, users can find the best birth control, get answers to sexual health questions, find doctors, and track periods and symptoms. It’s the first product from Tia, a company “for millennials by millennials” that aims to help women make informed healthcare decisions.
Building a trusting relationship with an app isn’t easy. Tia has prioritized personalizing the information for each user. Even a simple question about missing a birth control pill has several factors (type of pill, where in your cycle, etc.), which is why Tia’s guiding questions and personalized assessments so much more valuable than, say, a Google search.
“Our goal is to expand Tia to be your comprehensive go-to women’s health assistant for all of your health care information needs,” says Witte, Tia’s co-founder and CEO.
Australian retailer Myer hosted a flash sale using YouTube’s six-second pre-roll ad slots.
The 6 Second Sale ads feature more than 100 Myer products with discounts greater than those available in store and online by 5%. Viewers have only six seconds (the length of the pre-roll ad) to secure the deal being offered, with those that manage to click on the offer in time are taken to a pre-populated shopping cart on Myer’s site.
The campaign created using Google’s Vogon – customization tool that lets brands create unlimited variations of the same ad by changing the text, audio or images. The targeting used in the 6 Second Sale ensures no YouTube user will see the same ad twice.
The 6 Second Sale is being promoted through Myer’s website, social channels, catalog and print.
Why It’s Hot
-It merges shopping impulse with a platform experience that times out in a very short amount of time
-Leverages scarcity to heighten the need to buy and drive sales
-Great example of a brand “hacking” a platform to drive a campaign