Immersive Branding

Google is redefining how we perceive the multiple “realities” we have been wrangling to understand to begin with by introducing Immersive Computing.

On one end of the human experience, you have reality. Living, breathing, non-digital reality. It’s great. Usually. In the middle, as technology becomes more “immersive,” you have augmented reality. Basically, graphics start to float in front of your eyes on top of the real world–like a monster in Pokémon Go. Then, eventually, as more and more of these graphics are layered over your perception, you naturally segue into virtual reality. At the right end of the spectrum, all reality has been replaced with pixels.

Basically, this is saying that the existing range of really distinct experiences or technological paradigms, aren’t different, but are all a gradient. And as technology advances and devices merge, immersive computing will allow us to pick and choose how much reality get (or don’t get). It’s the ability to dive as deeply (or shallowly) into the digital world as we’d like, at any time we’d would like, through glasses, or goggles, or a screen, or contact lenses…but preferably a Google device (Wink! Wink!)

And it’s also a way for Google (and brands) to eventually be able to hack our perception at a moment’s notice…In gradients of course.

Why It’s Hot:

New interesting way to frame immersive technologies- one that is more palatable to general audiences

  • By consolidating all their “reality related” interface experiments under one tech genre, Google is positioning themselves as the leaders in the category
  • It’s also an indicator of where they are going to be taking headsets/glasses, and possibly Samsung’s contacts.

Source:

Smog Eating Bikes to Alleviate Beijing Smog

Beijing’s smog condition is out of control, but design firm Studio Roosegaarde is up for the challenge of reducing or eliminating it.

The anti-smog bicycles are expected to hit the Chinese city’s streets by the end of the year.

Here’s how the bikes work: A device installed near the handlebars of the bike sucks in smoggy air and filters out particulates like soot or dust, clearing the way for what will essentially be a bubble of clean air right in front of the rider.

The bikes are still in the planning stage, so their effectiveness has yet to be put to the test, but it’s possible that this air-filtration system could benefit more than just the cyclist who rides it. With Roosegaarde’s partner bike-sharing service Ofo providing access to over 6.5 million bikes in Asia and the U.K., a lot of air could end up running through those filters.

(Source:https://www.good.is/articles/beijing-bicycles-remove-smog-directly-from-the-air)

The design firm is known for creating other anti-smog tech. In 2016, they created a Smog Free tower, a 22 foot tall construction that can filter a million cubic feet an hour, with much of the particulate matter collected made into fashion accessories.

Why it’s Hot: 

  • Outside the box thinking of enabling everyday items to help reduce pollution and help the environment is another way of tackling our environmental concerns that is accessible and feasible.

Your Instagram Posts May Hold Clues to Your Mental Health

The photos you share online speak volumes. They can serve as a form of self-expression or a record of travel. They can reflect your style and your quirks. But they might convey even more than you realize: The photos you share may hold clues to your mental health, new research suggests.

From the colors and faces in their photos to the enhancements they make before posting them, Instagram users with a history of depression seem to present the world differently from their peers, according to the study, published this week in the journal EPJ Data Science.

“People in our sample who were depressed tended to post photos that, on a pixel-by-pixel basis, were bluer, darker and grayer on average than healthy people,” said Andrew Reece, a postdoctoral researcher at Harvard University and co-author of the study with Christopher Danforth, a professor at the University of Vermont.

The pair identified participants as “depressed” or “healthy” based on whether they reported having received a clinical diagnosis of depression in the past. They then used machine-learning tools to find patterns in the photos and to create a model predicting depression by the posts.

They found that depressed participants used fewer Instagram filters, those which allow users to digitally alter a photo’s brightness and coloring before it is posted. When these users did add a filter, they tended to choose “Inkwell,” which drains a photo of its color, making it black-and-white. The healthier users tended to prefer “Valencia,” which lightens a photo’s tint.

Depressed participants were more likely to post photos containing a face. But when healthier participants did post photos with faces, theirs tended to feature more of them, on average.

The researchers used software to analyze each photo’s hue, color saturation and brightness, as well as the number of faces it contained. They also collected information about the number of posts per user and the number of comments and likes on each post.

Though they warned that their findings may not apply to all Instagram users, Mr. Reece and Mr. Danforth argued that the results suggest that a similar machine-learning model could someday prove useful in conducting or augmenting mental health screenings.

“We reveal a great deal about our behavior with our activities,” Mr. Danforth said, “and we’re a lot more predictable than we’d like to think.”

Source: New York Times

Why It’s Hot

The link between photos and health is an interesting one to explore. The role of new/alternate technologies (or just creative ways of using existing ones) in identifying illness — whether mental or otherwise — is something we are sure to see more of.

Augmented reality without glasses

Diagram of artificial lense

Artificial lens diagram via techcrunch.com

Six months ago, Omega Ophthalmics did a small trial of seven patients outside of the US. Their goal was to test for adverse effects of a surgery similar to lens replacements that often accompany cataract removals. The difference? Rather than replacing the cloudy lens with a normal artificial lens, surgeons instead implanted a lens that could be used for augmented reality, interactive sensors, or drug delivery.

Why it’s hot

Although widespread adoption of this technology is unlikely in the near future, scientists, entrepreneurs, and venture capitalists hope that there is a market for such implants in an aging population that wants to be independent for longer. Whether this small trial is successful may pave the way for larger trials to test additional possibilities and risk.

Learn more at TechCrunch.com

Tesla 3: Look ma – no dashboard!

The Tesla Model 3 has been billed as a groundbreaking car. And in one respect, it is: It doesn’t have an instrument cluster.

Tesla

Although it is unusual to have the most important displays and controls on the left side of the screen instead of the center or right, keep in mind the screen’s location in the center of the car, to the driver’s right. A large speedometer is located at the top left of the screen, which turns red if you are speeding. Below that is a graphic of the car. When parked you can open the hood, trunk, and charging door. The navigation and music selection screens work much the same way you would expect in any other infotainment system, tablet, or smartphone.

One fan has put together a prototype that those in the know say is pretty true-to-form.

Voice controls are basic for now – e.g. “navigate to…” – but are rumored to be a big part of the next software upgrade.

Business Insider: The Tesla Model 3’s interior is a study in automotive minimalism

Why It’s Hot
It’s one of the more significant updates to car dashboard U.I. in a long time – it will be interesting to hear the usability feedback now that the cars are being delivered. It also marks a more aggressive step towards autonomous cars.

Facebook launches new video sharing tab: “Watch”

Facebook is rolling “Watch” out to a limited number of people in the US. The official launch date to the rest of the U.S. has not been disclosed, but will precede international expansion. Users with access will see a TV-shaped Watch button in the bottom navigation bar of Facebook’s main app that opens the new video hub.

While Facebook has offered video for years, it typically appears in the news feed when liked by friends. In this case, people can specifically seek video content and subscribe to it. The similarities to YouTube are obvious, but the usage of the Facebook platform is quite different, so success will require a behavioral change.

Facebook admits that “we’ve funded some shows” as examples, but notes that these are only a small percentage of all the available shows. “We want any publisher/creator who is interested to be able to create a show in the future,” a Facebook spokesperson told Tech Crunch. “So there will be hundreds of shows at launch, and we’ll hopefully scale to thousands.” Original content developers will be compensated; earning 55% of associated ad revenue.

Why It’s Hot: Alphabet seems unstoppable, with core offerings such as Google Search, YouTube, and less so, Doubleclick Ad Exchange, commanding a huge share of their respective categories. These platforms are not always marketer or agency-friendly. Their privacy policies are among the most restrictive. Their brand safety solutions are less customizable than others. Their technical support is notoriously slow to respond. Their products are limited and prices are high. Competition, even when offered by another media behemoth, gives marketers more options to test and may lead to positive changes at Alphabet/YouTube.

when you wish upon a star…

…you could interact with pretty much anything your mind can dream up.

Disney Research developed a somewhat lo-fi solution for mixed reality that requires no special glasses or singularity type of stuff. Its “Magic Bench” allows people to interact with things that aren’t there, watching the action in 3rd person view, on a screen broadcasting them. It even provides haptic feedback to make it feel like the imaginary character or object truly is on the bench with you.

Why It’s Hot:

This is probably an interim solution until we can sort how to make things that aren’t there appear without any extra hardware, but the idea of doing so continues to amaze me. What does this mean for customer experience in the future when theoretically, proper AI can manufacture personality? How does this affect our definition of what’s “real”? With people already disengaging from each other physically, could this solidify us as a society where physical interaction becomes obsolete? But most of all, how much fun will this be when you take your kids to Disney World in a couple years?

 

Figma adds collaboration to the product design process

While some digital product designers are still using Illustrator or Photoshop to design interfaces for screens, a battle has begun to design the next generation of product design tools. Sketch has captured a large portion of the market as a tool that is easy to adopt and master, but other vendors have their sights set on bigger and brighter futures.

Figma is an interface design tool that combines product design functionality with feedback, collaboration, and prototyping. It is built especially for digital product designers, taking into consideration device constraints, accessibility, and even production needs.

Why it’s hot…

Rather than switching file types and relying on email, Slack, or annotations, imagine being able to work side-by-side with other members of your team – designers and non-designers alike – in one file to get a project production-ready. Additionally, Figma works across devices and operating systems, meaning that everyone can use the device they want and still have access to the same files. Think Office 365 or Google Docs, but for product design.

Showing code from designed screens [via figma.com]

Adobe and other large vendors are trying to implement similar collaborative capabilities in XD and other programs, but Figma has the added benefit of starting from scratch, without legacy product dependencies. It will be exciting to see how they use this momentum to carry them forward.

Learn more at https://www.figma.com

Roomba finds a cool way to ramp up the paranoia level for tin-foil hat wearers

For the last couple of years, the newer models of Roomba have been quietly mapping homes to maximize efficiency. Now, the device’s makers plan to sell that data to smart home device manufacturers and possibly to companies such as Amazon, Google and Apple (Roomba is already compatible with Alexa, for example).

“If a company like Amazon, for example, wanted to improve its Echo smart speaker, the Roomba’s mapping info could certainly help out. Spatial mapping could improve audio performance by taking advantage of the room’s acoustics. Do you have a large room that’s practically empty? Targeted furniture ads might be quite effective. The laser and camera sensors would paint a nice portrait for lighting needs that would factor into smart lights that adjust in real time. Smart AC units could better control airflow. And additional sensors added in the future would gather even more data from this live-in double agent.”

One way to avoid giving your data would be to turn off the cloud service and go analog, rendering the IoT aspect of the product useless.

Story on Gizmodo

Why It’s Hot

It’s hot as hell for marketers because this will unlock hyper-targeted ads to people on a micro level, but maybe not as hot for consumers who feel that they have to make a big compromise with their privacy just to vacuum their floors.

Elon Musk says he has ‘verbal’ okay to build multi-state underground Hyperloop

Elon Musk said on Twitter that he received “verbal government approval” to build an underground Hyperloop transit network connecting New York, Philadelphia, Baltimore and Washington DC, with stops connecting each city center, and a dozen more entry or exit elevators located within each city. The project would be run through The Boring Company, Musk’s tunneling venture, which has already begun test digging near SpaceX HQ in California.

In the original tweet, Musk noted that the trip time from New York to DC would be just under half-an-hour. Currently, by train, that trip is roughly three hours and 20 minutes, or over four hours by bus. Musk also said that an LA to San Francisco loop is likely on the horizon, as well as a loop to connect Texas to the network.

Musk also originally came up with the concept for Hyperloop, though he opened up the idea to development by outside interests because he said at the time that he would not have enough time to devote to making it a business in its own right, in addition to his other duties. It’s not clear whether the Hyperloop component of this project would be developed by The Boring Co. itself, or by an outside partner focused on the tech, like Hyperloop One, for instance.

It’s also unclear what exactly Musk means by “verbal government approval,” [Update 11:41 AM PT: Bloomberg reports it was approval from within the White House] and whether that means he has the ‘okay’ to proceed with a proposal, or to actually start digging. Plus, it’ll likely require many more formal written approvals before anything can proceed.

Hyperloop One CEO Rob Lloyd has discussed how use of its tech could transform communities, and have a similar physical transportation globalizing effect to the impact made by broadband on digital communications. Connecting these communities via transit that cuts commute and cargo times to below what you would expect for getting place-to-place within any one of these communities would undoubtedly have a tremendous economic and social impact.

During an interview at the International Space Station R&D conference on Wednesday, Musk talked briefly about The Boring Company, noting that “oddly enough it’s kind of like a little low stress activity, because everyone expects us to fail.”

Musk later tweeted that there is “still a lot of work needed to receive formal approval,” which is likely an understatement to say the least with a project of this scope.

Source: TechCrunch

Why it’s Hot

Love the prospect of a major, futuristic innovation that could tangibly change my life!

Adobe’s Hybrid Color Mixer

Adobe Research and the University of Toronto have created a design and research study to create a new UI element for how digital artists can use color palettes. This new method, called the Playful Palette, provides a digital approach for mixing colors as an artist would with paint. A digital artist would move “blobs” around and be able to mix and change colors with similar principles as with paint. There is also an easy function to adjust colors globally in a document for easy adjustments. This research was A/B tested with the traditional Adobe color picker and the Playful Palette was found to work more seamlessly into artist’s creative flow. Here is the study from this project.

Why It’s Hot: While this element may or may not be integrated into the Adobe suite, this study shows the research and brainstorming that is going into furthering improve digital artist and illustrators’ user flows. Again, like with the introduction of many interfaces, we see that a skeuomorphic interpretation holds value to the ways in which users are used to working with digital interfaces.

Apple Takes a Bite out of the AR Pie

Apple released ARKit, a mobile AR platform that uses Visual Inertial Odometry (VIO) to accurately track the world around it. VIO fuses camera sensor data with CoreMotion data, allowing the device to sense how it moves within a room with a high degree of accuracy, and without any additional calibration. It’s open to all developers who want to come create and play…and it’s also probably luring them away from FB/Snapchat/Googs.

By having the experience live in an app on millions of iOS devices, it’s giving creators (developers) a much wider audience (and incentive) to test and socialize.

Already, ARKit’s sharing platform is seeing some really awesome crowdsourced examples of the tech in action.

See more examples of what developers have already been toying with, go here.

Why It’s Hot:

Apple Is….

  • Democratizing AR to both users and developers (HoloLens who?)
  • Positioning it’s self the Go-To AR platform
  • Low-Overhead cutting edge technology for brands to explore and own

student teacher…

An 11 year old Tennessee girl recently found a way to instantly detect lead in water, cutting the time it used to take to do so drastically. Previously, you had to take a water sample and send it off to a lab for analysis, now all you need is her contraption and a smartphone. She discovered her solution when she read about a new type of nanotechnology on MIT’s website, and imagined its new application in its new context.

Here’s how it works:
“Her test device, which she has dubbed “Tethys,” uses a disposable cartridge containing chemically treated carbon nanotube arrays. This connects with an Arduino technology-based signal processor with a Bluetooth attachment. The graphene within the nanotube is highly sensitive to changes in flow of current. By treating the tube with atoms that are sensitive to lead, Rao is able to measure whether potable water is contaminated with lead, beaming the results straight to a Bluetooth-enabled smartphone. When it detects levels higher than 15 parts per million, the device warns that the water is unsafe.”

Why it’s hot:

1) Never let “can we do this” stop you
2) Never let “how can we do this” stop you
3) Some of the best solutions come when you put two (or more) things together

This offers a good lesson in a few important ingredients for innovation – how much you care, how much you believe, and how creative you can be. When all are high, you can create amazing things. Know what’s possible, believe that anything is, and let nothing stop you. Let’s do it.

The Countdown Begins…AI Versus the World

AI is continuing to rule the press headlines across all industries. No matter who you are or what you do, your life will somehow be affected by artificial intelligence. Below are just a few charts recently published by the Electronic Frontier Foundation on how quickly AI is catching up with humans.


Why It’s Hot:

Artificial intelligence will continue to get better over time. So much so that Researchers at Oxford and Yale  predict AI will outperform humans in many activities in the next ten years, such as translating languages (by 2024), writing high-school essays (by 2026), driving a truck (by 2027), working in retail (by 2031), writing a bestselling book (by 2049), and working as a surgeon (by 2053). Researchers believe there is a 50% chance of AI outperforming humans in all tasks in 45 years and of automating all human jobs in 120 years.

Get weed, booze and ammo from a vending machine. Sure, why not?

A company called American Green has created a vending machine that relies on biometrics to dispense things such as alcohol, marijuana and ammunition. Customers sign up and verify their age, prescriptions, gun permits, etc., with actual persons to keep the merch out of the hands of minors or the wrong people….because there’s no such thing as hacking, right?

 

Story on BBC News

Why It’s Hot

Biometrics aren’t just for boring things like logging into your iPhone or boarding planes anymore. This is, perhaps, a more interesting use case.

Merck And Alexa challenge to solve diabetes care crisis

Diabetes is a scourge. And Merck through the gauntlet down. (Though only for $25K).

Reviewing the snippet of the infographic in the hero photo only teases the immensity of the diabetes  problem. It is without a doubt THE health issue in our country, and sadly, for most of the world. The complexity of the condition is endless — it touches nearly every organ — eyes, feet, heart, kidney — and part of our body’s system in a negative way.

One truth is well known: patients need help with this complex condition. Frankly, many diabetics “game” the system with their medications so they can maintain at least a portion of the unhealthy lifestyle that got them. For others, despite good effort, many patients do a terrible job staying on their medication, or following their exercise and diet regimen, and thus, the codition progresses where the costs to their body and society are overwhelming. But while some of these issues are ingrained, there are many people who would welcome a helping hand — however it is packaged.

So, Merck, makers of several effective diabetes medications, decided to differentiate itself by thinking like a consumer company:

The Alexa Challenge. The Challenge calls on innovators to create Alexa voice-enabled solutions to improve the lives of those with type 2 diabetes

They just announced their finalists.

Why is this hot?

  • Each finalist cover a wide range of potential applications and technology platforms.
  • While several of the large pharma companies have done something similar, the maturation of Merck’s approach teamed the leap of ease and sophistication of technology has Merck doing it the right way.
  • This needs to be watched; from a marketing perspective, diabetes drug manufacturers have often been quite innovative. But they often did so internally and with their PR group. This smells of a change in direction towards the ascendance of consumer technology and consumer thinking.

Screaming for help, just went high-tech

Every year, there are 44,000 accidents causing injuries and in only 10% of cases do the emergency services reach the scene in time. This lateness or non-arrival of first aid leads to 14,000 deaths annually.

So life insurance brand AIA decided to harness the country’s 35 million smartphone devices to enable people to get help faster. Open Aiya, created my Happiness FCB Saigon, is a mobile app that allows people to alert their contacts about an accident even if they can’t reach their phone.

When a user says, ‘Hey Siri, Open AIYA’ the voice activated panic system automatically sends an SMS to family, friends and the emergency services. The message contains the person’s precise GPS location so they are easier to assist.

Why It’s Hot:

-Yet another example of brands finding a pain point that aligns with their business model, and solving it through innovative tech….and develop a first of it’s kind, at that (the first voice-activated panic system)

Raise a beer to a healthier belly!

Beer has never associated with health. Until now. Two researchers at the National University of Singapore (NUS) have created a sour beer that has a highly effective probiotic as part of the brew.This new specialty beer incorporates the probiotic strain Lactobacillus paracasei L26, which was first isolated from human intestines and has the ability to neutralise toxins and viruses, as well as regulate the immune system.

“The health benefits of probiotics are well known. While good bacteria are often present in food that have been fermented, there are currently no beers in the market that contain probiotics. As a believer of achieving a healthy diet through consuming probiotics, this is a natural choice for me when I picked a topic for my final-year project,” said Miss Chan, who will be graduating with a Bachelor of Applied Science with Honours (Highest Distinction) from NUS in July 2017. (A first year grad student that does a study on beer? Hmmmm…)

Why is this hot?

Health and alcohol co-existing: this shifts the mindset that those indulgences like beer have negative associations with health. As a race, we are not good at trade-offs, thus once major reason for the obesity epidemic that is driving the massive  number of diabetic patients in the U.S. With this beer, you can have both!

Probiotics: more and more research shows probiotics as having many health benefits beyond just helping with digestion. It has been suggested they and other acids in the gut have a relationship to chronic diseases, though much research needs to be done.

Sensitive stomach? Raise a beer from Singapore.

Source: https://goo.gl/vE5yH3

 

the ultimate convenience of the ultimate convenience store…

A company called Wheely’s has created Moby Mart, a 24/7, on demand, self-driving, drone and digital assistant serviced, all electric, environmentally friendly, grab and go, digital payment only convenience store, currently autonomously piloting the streets of Shanghai. Or, as they put it on their website – “It is the store that comes to you, instead of you coming to the store.”

Bonus non-product marketing demo video:

Why it’s hot:

It’s interesting to think about what the world could look like when a number of often separate technologies come together. This may just be a primitive attempt at imagining it, but imagine the ultimate convenience provided by combining a number of technologies individually aimed at creating convenience for people. Anything could be delivered to you wherever you are, without direct human assistance.

Volvo setting an industry standard

Volvo recently announced that starting in 2019, all of the new models it produces will be electric or hybrid. The move makes Volvo the first traditional automaker to set a date to phase out cars powered only by internal combustion engines.

http://www.npr.org/sections/thetwo-way/2017/07/05/535596277/all-new-volvo-models-will-be-electric-or-hybrid-starting-in-2019

Why it’s hot: While it’s a bold move for an automobile company, it is also a smart move from a branding and marketing perspective. Benefits should follow for Volvo for being first.

Smart luggage tag to get around in Amsterdam

KLM’s latest creative way to provide something extra for its passengers is a smart luggage tag that helps visitors to Amsterdam to get around the city. The airline’s agency, DDB & Tribal Worldwide Amsterdam, has developed a limited edition audio luggage “Care Tag” consisting of an offline GPS module and a speaker.

KLM aims to share not just the standard tourist tips, but helpful information like pointing out busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. There are also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. The Care Tag comes with a USB charger so you can easily recharge it, and the audio works at two different volumes and was tested at many busy and noisy locations.

Why it’s hot
Whether you’re walking or cycling through the city, it offers the right tip at the right location at the right time.

I’ll have chicken with a side of animatronics please

To celebrate National Fried Chicken Day, Kentucky Fried Chicken is bringing founder Colonel Harland Sanders to the drive-thru experience as robot chicken-expert H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device). H.A.R.L.A.N.D. is a state-of-the-art voice modulator system that gives drive-thru customers the experience of ordering from an animatronic Colonel Sanders head that speaks in the voice of Colonel Sanders.

The animatronic uses speech recognition, artificial intelligence technology and text-to-speech techniques to repeat whatever the drive-thru operator speaks so customers can have unique and interactive conversations with the “real Colonel Sanders”.

In short, it’s a megaphone disguised as a Colonel Sanders head. A very cool one.

Why it’s Hot:

  • Revamped the drive-thru experience, which has remained unchanged for quite a while
  • Continues the trend of Tech being the new Advertising
  • Cleverly launched during a relevant moment for the brand (Fried Chicken Day)
  • Chances are this is not a one trick pony, but a step to replacing human employees with Colonel Sanders heads

Nightlight to notify retweets and emails

Aumi Mini is a new project on Kickstarter. It’s a USB-powered nightlight that connects to your Wi-Fi, and includes IFTTT support for getting into all sorts of automated shenanigans.

The exact sort internet events you’d like a nightlight to inform you of is, of course, entirely up to you. A few examples offered by Aumi include weather alerts, Wi-Fi-is-down notifications, and and smart home integration.

Why it’s hot?

 

The future of shared public space will be super annoying

A developer named Abhishek Singh recreated the first level of Super Mario Bros. as an augmented reality game on Microsoft HoloLens, giving himself a first-person perspective into a unique 3D look inside the classic setting.

This demo was done in NYC’s own Central Park.

Why It’s Hot
Seeing the game as Mario sees it is totally hot. Watching a guy in Central Park acting like he’s slowly losing his mind: not so hot.

A Doctor’s New Best Friend

When you think of specialist physicians we may get images of high risk-high reward surgery, fast paced operation rooms and dramatic moments on the table. However, when you dig deeper into a typical day most of these talented individuals spend most of their time on administrative work. So IBM asked “How might we remove some of these tasks and let doctors do more of what they are trained to do?”

Enter Watson – and the Medical Sieve – the intelligent assistant

In their work, IBM researches found that a typical ER radiologist may have to look, sift and analyze through nearly 100,000 images a day. This is increasingly time consuming and often leads to physician fatigue as they scan through page after page to identify the one or two images they really need.

By connecting the various imaging platforms, electronic health records and blood tests and combining it with machine learning, Medial Sieve is able to rapidly scan the image study and pull out the few images that will be most useful for the radiologist.

In addition to the primary images, the system is able to pull out key images that show an anomaly from what is expected to ensure a closer look.

This technology is not only reducing “time to diagnosis” but also reducing errors, misdiagnosis and unneeded or repeated tests- all leading to better patient care

IBM is one again pushing AI in a way that exists to support – not replace human interaction. Check out the video below for more detail.

Facebook Is About To Launch Household Targeting For Ads

Facebook is about to take hyper targeting to a whole new level as the company is getting ready to launch new capabilities that will let brands direct ads to entire families or to specific people within a household. The tool, which the company announced today, will help brands target ads to the people who influence the purchase decision, while serving different ads to the people actually making the purchase. Here’s how it works: It starts with a custom audience, uploaded to Facebook that represents their customers based on an email list or CRM data. By selecting to activate the household audience feature, advertisers will be able to reach the person they are actively targeting and also other people in the same household. Facebook knows who lives in your house, based on different signals, such as your marital status and family members you declare on your profile, the frequency of shared check-ins and activities, or through your Internet access IP. So whether you are a retailer, or a brand selling products direct to consumers, you will soon be able to serve ads across all of the purchase funnel ecosystem: from the person who influences the decision to buy, all the way to whom is actually going to buy that product or service.

Why It’s Hot
It’s a marketer’s dream come true: being able to speak directly to the purchase decision maker within a household. Facebook explains several of the uses for how brands might want to target household audiences. A travel brand might want to target ads at the person paying for a trip — flights and hotels, but the marketer might also want to make sure the people voting on the destination also see the ads. For gifting, if one person might benefit from getting something from a certain retailer, then the ads might be directed at people in the household likely to be buying rather than receiving the gift. The tool might also be used to reduce wasted ad spend. For example, if someone has already bought a household-specific product or service, such as a Netflix subscription or an Airbnb reservation, then based on the customer database, the marketer and Facebook would stop showing ads to that household.

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

Google Has Developed an Ad for VR

In a new post from the company’s Area 120 creative lab, Google shared plans for how it might design ads that live directly in your field of view. What is Google’s solution for ads that are obtrusive, not but too obtrusive, but definitely still obtrusive?

 

 

From Google: “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.”

WHY ITS HOT:

Google makes $26 billion a quarter off of the advertisements on products like Search, so it makes sense that it–and its competitors–want to experiment with ways to extend that business into the virtual world.

WHY ITS NOT HOT:

From Fast Company: HOLY MOTHER, WHERE DID THIS GIANT SCREEN COME FROM?? MY EYES, MY EYYYEEEESSS!! I KNOW IT’S A GUARDIANS OF THE GALAXY 3TEASER, BUT RESIST. CLOSE ALL OF THE TAAAABBBBBSSSSS. ALLLGUHHBCLISHLgffbbbbkkpft…

We’re going to see a whole lot more of this sort of thing in VR, and probably never, ever less.

 

Also, La Var Burton Reads just launched : )

Augmented Reality Sells Sneakers For Nike

Nike built an augmented reality application called SNKRS for users to gain access to limited-edition sneakers available for purchase. The first sneaker to debut through the app was the Nike SB Dunk High Pro Momofuku, a collaboration with David Chang, creator and owner of the Momofuku restaurant group.

For a user to gain access to the shoe, they have to open the app and point their camera at the menu at Fuki East Village Momofuku in New York. People can still gain access to the shoes elsewhere, as an online menu works as well. Users need to look for a special ‘SNKRS’ label for the app to work properly. Once scanned, the shoes are unlocked and users have an opportunity to purchase a pair, as long as they’re in stock.

Right now, the SNRKS application only works on iOS phones, but Nike plans to release a version for Android soon.

Source: PSFK

Why It’s Hot

How do brands use augmented reality in a way that engages their core audience? What’s interesting about this is (1) the audience understanding — sneaker freaks DO care about insider, unique, unlocking-type tasks and (2) the localization factor + partnership factor. However, I have to wonder what the reach is on something like this — is it a lot of effort for a little engagement?