How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method — embarrassing them.
The brand’s new Safe and Sound App, not only blocks social media posts and incoming calls once they’re traveling over nine miles per hour, it automatically switches to playing their parents’ Spotify playlist once they break the speed limit or try to use their phone. And, naturally, parents are free to put as much embarrassing music on there as they choose.
The parents activate the app when the teen wants to borrow their car, and it syncs both parent and child Spotify accounts. The app uses Google Maps API technology to detect if they’re speeding, and when the young driver touches their phone or breaks the speed limit, the music they are playing through Spotify will suddenly cut out and their parents’ playlist will kick in instead. Only once the driver stops interacting with their phone or returns to within the speed limit will their own music resume playing.
Why it’s hot?
They used a human insight and turned it into a product – for teenagers, the threat of embarrassment is more severe than threat of injury