Greatest Ikea hack of all time?

Here’s how Ikea responded to the news that costume designers of Game of Thrones have been cutting corners, using Ikea rugs as pelts and capes for some of its extras.
In the show, the northern-dwelling Nightwatch, led by commander and king of the north Jon Snow, wear animal skins as to not freeze when winter comes. Instead of decking out the soldiers in real pelts, costume designers elected to take a trip to Ikea to buy Peta-approved Faux animal skin rugs.

Why it’s hot?
Real time reaction with an idea that is low cost and pulled together in a couple of hours

Source: The Drum

Smart luggage tag to get around in Amsterdam

KLM’s latest creative way to provide something extra for its passengers is a smart luggage tag that helps visitors to Amsterdam to get around the city. The airline’s agency, DDB & Tribal Worldwide Amsterdam, has developed a limited edition audio luggage “Care Tag” consisting of an offline GPS module and a speaker.

KLM aims to share not just the standard tourist tips, but helpful information like pointing out busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. There are also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. The Care Tag comes with a USB charger so you can easily recharge it, and the audio works at two different volumes and was tested at many busy and noisy locations.

Why it’s hot
Whether you’re walking or cycling through the city, it offers the right tip at the right location at the right time.

Nightlight to notify retweets and emails

Aumi Mini is a new project on Kickstarter. It’s a USB-powered nightlight that connects to your Wi-Fi, and includes IFTTT support for getting into all sorts of automated shenanigans.

The exact sort internet events you’d like a nightlight to inform you of is, of course, entirely up to you. A few examples offered by Aumi include weather alerts, Wi-Fi-is-down notifications, and and smart home integration.

Why it’s hot?


When will AI outperform humans at work?

352 AI experts forecast a 50% chance AI will outperform humans in all tasks within 45 years, and take all jobs from humans within 120 years. Many of the world’s leading experts on machine learning were among those they contacted, including Yann LeCun, director of AI research at Facebook, Mustafa Suleyman from Google’s DeepMind and Zoubin Ghahramani, director of Uber’s AI labs.

Get the full research document HERE. Go to page 14 to get details on predictions

Not Hot: Amazon’s ironic patent

Amazon’s long been a go-to for people to online price compare while shopping at brick-and-mortars. Now, a new patent granted to the company could prevent people from doing just that inside Amazon’s own stores.

The patent, titled “Physical Store Online Shopping Control,” details a mechanism where a retailer can intercept network requests like URLs and search terms that happen on its in-store Wi-Fi, then act upon them in various ways.

The document details in great length how a retailer like Amazon would use this information to its benefit. If, for example, the retailer sees you’re trying to access a competitor’s website to price check an item, it could compare the requested content to what’s offered in-store and then send price comparison information or a coupon to your browser instead. Or it could suggest a complementary item, or even block content outright.

You can read the entire patent here.

Why it’s not hot?
Amazon’s patent also lets the retailer know your physical whereabouts, saying, “the location may be triangulated utilizing information received from a multitude of wireless access points.” The retailer can then use this information to try and upsell you on items in your immediate area or direct a sales representative to your location.

It’s the very sort of thing that Amazon itself protests. Amazon is among companies that signed ‘day of action’ against FCC’s planned rollback of net neutrality rules

Did Dove ruin its body image?

It starts with a cheesy line “Real Beauty breaks mold”. After years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover. The idea: “Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too”

They have rolled out six different shapes of Dove-branded plastic body-wash bottles. Each roughly correlates with a (woman’s) body type. There’s an hourglass bottle. A tall, thin bottle with smaller curves. A pear-shaped bottle. An even squatter pear-shaped bottle.

Consider this scenario. A pear-shaped woman has run out of body wash. She visits the local drug store, where she finds a display of Dove Real Beauty Bottles. To her chagrin, now she must choose between pear- and hourglass-shaped soap. She must also present this proxy for a body—the one she has? the one she wishes she did?—to a cashier to handle and perhaps to judge. What otherwise would have been a body-image-free trip to the store becomes a trip that highlights body-image.

Why it’s hot?
A lot of people have been offended by it but no one has been able to explain why. The jury is still out on whether it’s stupid or genius.

Anti-stream for the streaming world

Singer-songwriter Beatie Wolfe is using technology to try to recapture some of music’s old-school magic and physicality. For the launch of her new album Raw Space, Wolfe teamed up with Nokia Bell Labs and Design IO. Starting tomorrow, May 5, Bell Labs will be streaming 360-degree footage from its anechoic chamber — a room with no echoes, where a vinyl version of Raw Space will be playing.

The video will also include augmented reality animation created by Design IO, aimed at illustrating the emotions and ideas of the songs. Because some of the animation is generated in real time, it should look different each time through.

Why its hot?
The world’s first Live 360 Augmented Reality album stream. It’s her vision and the way she describes it is wha makes this project so beautiful
“I’d been really thinking about this idea of: What would the anti-stream for today’s streaming world look like?” Wolfe said. “And how could you kind of recreate that tangible component, all of the artwork that we’re currently missing out of that streaming experience, with this really pure sound — and bring that to life for today’s generation?”

Now there’s a dating app in Slack

The dating app Feeld, previously known as 3nder and commonly known as “Tinder for threesomes,” has just announced a Slack integration – “Feeld for Slack

According to the Feeld, the bot works like this — just open a direct message conversation with Feeld and @-mention someone you “have feelings for.” For them to find out that you did that, they’ll have to initiate a conversation with the bot and mention you. Otherwise, Feeld promises, your secret dies in Slack. It doesn’t mention how long the bot will wait for your crush to reciprocate.

Why it’s hot?
What could possibly go wrong?

Today, To die. Google home can recognize multiple voices

Google Home can now be trained to identify the different voices of people you live with. Today Google announced that its smart speaker can support up to six different accounts on the same device. The addition of multi-user support means that Google Home will now tailor its answers for each person and know which account to pull data from based on their voice. No more hearing someone else’s calendar appointments.

So how does it work? When you connect your account on a Google Home, we ask you to say the phrases “Ok Google” and “Hey Google” two times each. Those phrases are then analyzed by a neural network, which can detect certain characteristics of a person’s voice. From that point on, any time you say “Ok Google” or “Hey Google” to your Google Home, the neural network will compare the sound of your voice to its previous analysis so it can understand if it’s you speaking or not. This comparison takes place only on your device, in a matter of milliseconds.

Why it’s hot?
-Everyone in the family gets a personal assistant.
-Imagine how it might work in a small business / office
-Once it starts recognizing more than six voices, can every department have its own AI assistant?

Snap to Store

Snap is now giving advertisers a better idea of how effective their ads are at getting people to visit a specific store or see a movie with a “Snap to Store” tool that’ll help track just that.

Snap to Store initially launched for select companies, including Wendy’s, 7-Eleven, and Paramount Pictures. It lets advertisers know where users go after viewing a sponsored location-based ad. Snap explains that Wendy’s, for example, sponsored a geofilter for its jalapeño chicken sandwich that resulted in more than 42,000 people visiting the fast food restaurant over the week.

Why it’s hot
Snap tracks not only the user who took a photo with a sponsored geofilter but also which friends saw that photo and subsequently visited the store. The tool relies on users’ location data and a partnership with Foursquare to power its geofilters and figure out where users are at a given time.

Earth 2050

Kaspersky has created a map to help people “look back and look forward” simultaneously. Called Earth 2050, the map provides a fascinating glimpse at a future based on predictions from futurists, professionals and members of the public.

It shows groups of yellow and white hexagons, with yellow representing places where cities, objects, and events of the future have been visualised, while white hexagons show predictions without accompanying illustrations. Illustrations can be added by anyone, after being vetted by Kaspersky, and predictions take place in the years 2030, 2040 and 2050. The result is a collection of 360-degree views of cities across the globe showing concepts dreamt up by professional futurologists and designers.

Each city and experience is equipped with predictions from experts at Kaspersky, futurologists, and random site visitors. Predictions range from the believable (humans will live in buildings stocked with amenities so they’ll never need to leave their homes) to the strange (toilets will analyze our poop) to the ambitious (students will be able to choose what time they go to school, thanks to pop-up hologram teachers)

Why its hot?
-Brings diversity of predictions about the future of the world
-Predictions pose a nagging question – “is everything we’re doing today right or not?”
-A through-the-looking-glass effect that makes for an intriguing, if not dystopian, look into 2050.

I sat on my cat because of VR

Virtual reality can whisk you away from your life, but it doesn’t make the things in your life actually vanish. And sometimes that might mean you’re going to sit on your cat.

Katie Goode, the creative director of developer Triangular Pixels, has built a kind of harness for her cat that uses one of HTC’s Vive VR trackers. The tracker is a tiny, crown-looking device that you can attach to a mug, a toy gun, or any other object you may wish to see while you’re inside virtual reality. In Goode’s case, she wanted to see when her cat decided to randomly take a nap in the middle of her room-scale VR space, and so she stitched together what looks like a tiny backpack for her pet.

The result is that anyone wearing the VR headset can now see when the animal comes into the room.

Why it’s hot?
-Wireless VR trackers enable unlimited possibilities as you can bring real life objects into your VR world.. Now you can add to that saving lives of pets and even children

-‘I sat on my cat’ is a very popular search phrase. I would like like to see how long it’ll take to ‘I sat on my cat because of VR’ to join that list

Bike in disguise

Dutch bicycle manufacturer VanMoof found that it had a problem. As it shipped its products to customers, it found that they were arriving to customers damaged.

The damage reports were a major problem for the company because the street bikes that it manufactures are at the high-end of the market, and some are loaded down with delicate electronics like anti-theft trackers and electric motors. Plus, the company had set a goal to sell 90 percent of its bikes online by the end of the decade.

So, the company came up with a genius solution: print a graphic of a flatscreen television on the side of the box.

Why it’s hot?
A simple idea brought instant results. By making its shippers think that they were transporting flatscreen televisions, shipping damage dropped by 70-80 percent


Drone in your phone

The Selfly is a proposed smartphone camera case that doubles as a selfie-taking drone. The Selfly can also circle around a fixed person or object, guaranteeing a 360-degree view of your life.

To use it, simply pop off your smartphone case and place the drone where you want it to hover. You can see “pilot’s view” footage from your smartphone, which doubles up as a remote to avoid dreaded double-chin shots.

Why it’s hot?
-Its simplicity can hasten mass adoption of drones.
-The pocket drones concept is driven by our need to capture our life just like the movies and this makes it really easy to do that
-I saw some mini-drones at CES 2017, but nothing comes close to its convenience
-Plus, most smart drones cost $500, Selfly when launched will cost $100

Track your skin

Korean brand Nurugo has developed SmartUV so users can be more aware of their skin type. They have developed an app called SmartUV to help users be more aware of their skin type. To use the app a special UV camera sold by Nurugo has to be attached to the bottom of the smartphone.

By emitting UV light the camera is able to show skin problems that normally people don’t notice, or let users know of developing issues like sun spots or melanoma so they can treat them before it becomes life-threatening. It also allows users to see how effective their sunscreen is. It also tells you if you’ve missed a spot when applying sunscreen

Why it’s hot?
-Imagine how it can change our skin care shopping behavior
-What if you could get a daily skin report and getting recommendations on products accordingly. This platform can become a whole new marketplace for skin care products
-Maintain a skin diary to keep track of how your skin is aging to proactively take care of your skin

Play a duet with your computer

In need of a piano partner and don’t know where to turn? Look no further than Google’s new interactive experiment called A.I. Duet. Developed as a part of Magenta, an open-source project launched by Google last year, the program uses artificial intelligence to play a duet when notes are entered into a computer.

Simply using your keyboard (or a connected MIDI keyboard), the Duet program uses machine learning to understand notes that are inputted by the user, and responds in turn with a melody of its own based on those notes.

Yotam Mann, who coded the project, said that to teach the computer he played it different melodies as an example. The computer was then able to learn the relationship between notes and was even able to learn key and rhythm without the help of Mann.

Why its hot?
-So far we’ve had a very transactional relationship with AI. This one is more creative
-Many experts feel that Human creativity will remain as one of the last traits that cannot be replicate by machines. This might be a step towards teaching machines to be creative

Want me to dance? Code me

Hasbro is trying to teach kids to code in a unique way. They are launching a Belle doll that pairs with a basic programming app for iOS or Android. The doll teaches kids the fundamentals of coding all in the name of getting Belle to dance. Kids can program dance routines through Belle’s companion app

Whether your child is younger or older, this doll can help gear a child’s mind towards coding. For the younger kids, you can program Belle’s movements with a basic connect-the-dots mode, where the screen is filled with shapes that coincide with basic dance moves. When a child drags their finger across the shapes on the screen, in whatever pattern they choose, Belle dances in conjunction with the selected commands. For older kids, you can use the “block coding” mode where you can drag and drop moves and commands into a sequence for Belle to perform. The doll pairs over Bluetooth and relies on batteries for power. Belle costs $120 and will be available in the fall 2017.

While it won’t necessarily make them computer geniuses overnight, it will help them develop problem solving skills, give them an interest in how things work on a fundamental level, and likely increase a child’s interest in STEM (Science, Technology, Engineering, and Math)

Why it’s hot
More girls in STEM please – Girls have historically been far more likely to stray away from STEM education and careers. Women make up half of the total U.S. college-educated workforce, but only 29% of the science and engineering workforce. So, it’s encouraging to see toy companies making an effort to welcome more little girls into the STEM community.

Cassie, the ostrich bot

Bipedal robots have been a tough ask for engineers. Creating a bot that’s steady, self-balancing, and able to adapt to uneven terrain (one of the main advantages of going bipedal in the first place!) is a tough ask. But, as this newly unveiled bot from Agility Robotics proves, we’re getting good at it.

Like ostriches (and humans), Cassie has three degrees of freedom in its hips and flexible, powered ankles, but knees that only flex one way. This creates not only a natural gait, but a way to steer that’s similar to our own. As with ATRIAS, quick and careful placement of the feet makes Cassie resistant to slips, stumbles, and the occasional malicious grad student.

Why it’s hot?
Cassie can go pretty much anywhere humans can. Rocky ground? Stairs? It could be used to make search-and-rescue bots; to help improve prosthetic limbs or exoskeletons; and, could also perform dangerous jobs like nuclear plant inspection. If the bots become cheap enough, it can deliver packages, and if you’re busy, why not send Cassie to the store?


Lip reader powered by AI

Researchers from Google’s AI division DeepMind and the University of Oxford have used artificial intelligence to create the most accurate lip-reading software ever. LipNet, developed by researchers at the University of Oxford Computer Science Department, isn’t the first software designed to predict what a person is saying by analyzing the movement of their lips. But it’s by far the most accurate, achieving an impressive 93.4 percent accuracy, compared to just 52 percent accuracy achieved by an experienced human lip reader.

Why it’s hot?
Imagine what it can do for the hearing impaired. It can also be used for police surveillance. We’ll have to wear a mask just to have a private conversation 

The end of innocence for the rolodex address book

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Caret enables your address book to display detailed and dynamic information about your contacts’ availability, location, status information, and more. It can also update your status automatically based on a number of automatic criteria: your calendar events, your local time, whether you’re in a call, your movement speed if any, etc

You can control what any of your contacts can see about you in their address book. Control the degree of shared information by organizing your contacts into Blocked, Default, Trusted and VIP groups. You can set when and which smartphone sensor statuses to automatically share with your approved contacts.

It also allows geo-triggering. You can customize a status to share with your contacts triggered automatically once you physically arrive at a pre-set location and see which of your contacts are near you.

In the near future, Caret® plans to interconnect third party devices and useful services, seamlessly integrating them with the current Caret® experience in your address book. Caret® will provide an Open API for easy information exchange between your business and Caret data bank.

Learn more at

Why its Hot?
Depending on how you look at it – it can be both creepy and useful

An app to treat phone addiction


Pocket Points is a mobile app that gives students rewards for not using their phones during class. Simply open up the application, lock your phone, and start gaining points. Points are then used to get discounts at local and online businesses!

When students arrive at their lectures, they open the app (which can tell when it’s in a campus classroom) then lock their phone. The app then measures how long they go before checking their phone again. The longer it stays locked, the more points they get

It is live at over 150 schools with about 100,000 users. Students so far have collectively kept their phones locked for over 100 years

Businesses that accept Pocket Points:

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Why It’s Hot
Phone behavior rehab through the phone. “I find it ridiculous that it takes an app to get students paying attention in class,”


D2D campaign: Radio tells Siri to shut your iPhone


Toyota has come up with a radio ad that uses Siri and Google Voice to actually switch off an iPhone or Android phone’s text and call functionality, making drivers less likely to pick up calls. The ad relies on the fact that an iPhone, if plugged in and charging, will wake up on the voice command “Hey, Siri.” Certain Android models will wake up on the “OK Google” command. The ad begins by saying, “Hey, Siri,” then proceeds to ask the phone to switch on airplane mode, meaning drivers can’t call or text while driving.

Why its hot?
Possibly the first ad that interacts with a device without human intervention

Biyo: Pay with your hand

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Biyo is a point-of-sale register and biometric payment terminal that gives merchants the tools they need to grow their business while providing enhanced convenience and security at checkout for consumers. Biyo Wallet lets customers link their credit cards and other payment methods to their palms so they can leave their wallets at home.

Biyo uses Palm vein pattern recognition. In other words, it uses a harmless near infrared light (think TV remote) to capture the pattern of veins in your palm. The technology looks for flowing blood, and is not affected by cuts or dirt on the palm to get an accurate reading. Furthermore, the sensor is contactless to ensure optimal hygeine. Palm vein patterns are secure because you can’t leave traces of your palm vein patterns like you can with fingerprints, and recreating a hand with flowing blood is practically impossible (not to mention creepy). The acceptance rate for a scanned palm vein pattern is 99.99992%. They also use your phone number as a second factor of authentication to make sure that your data is safe

Why it’s hot?
Biyo uses the unique vein patterns in your palm to create the most secure and convenient password that you never have to remember. Even if someone chopped off your hand, they wouldn’t be able to use it at check-out due to a lack of blood flow in the severed hand.

Project Soli: Control wearables by gestures

Project Soli



Project Soli replaces the physical controls of smartwatches with your hands using radar to capture your movements. The system uses broad beam radar to measure doppler image, IQ and spectrogram. The chip recognizes movement, velocity and distance and can be programmed to change the input based on that distance. the idea is to use some of the same gestures your already using for your mobile devices and augmented those with hand motions that seem natural to interact with a Soli-enabled device. “What we propose is that you use a hand motions vocabulary,” said ATAP technical program lead Ivan Poupyrev.

The Soli chip works within the 60Ghz radar spectrum at up to 10,000 frames per seconds. The final chip will contain everything it needs to be plug and play including the antennas. ATAP says the device can be made to scale.

Why its hot?
It will make using interactive technology more fluid and natural compared to touch screens. Would solve a lot of usability issues swiping on smaller screens of wearables. Also, smaller hand gestures won’t look weird in public unlike Kinect. Could be great for older people who are not as comfortable using touch screens.

Internet of Potholes


People aren’t the only ones complaining about potholes in Panama City. The potholes are complaining via twitter. With so many streets in Panama City damaged, local agency Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

A quick glance at the @Elhuecotwitero Twitter page shows the campaign in action—scores of tweets per day asking @MOPdePanama for answers. The campaign was done on behalf of a Panama TV station, which said potholes are a major concern of its viewers. And it seems to be working—at least, it got the attention of the minister of public works, who appeared on the TV station Monday to address the issue, which he blamed on a mix of poor construction and the failure of talks to approve money to fix the roads.

Why its Hot?
It’s real time complaint management that saves time and effort for both the person suffering and the service provider. It’s a great example of how Internet of things will solve our problems including the perennially annoying social problems such as potholes.

Lily Camera: Selfie Drone that follows you

Lily Camera is a new drone camera that allows users to simply throw it in the air and have it follow them around.

The drone is designed to allow people to be filmed without having someone do it for them. It looks to be positioned towards the same people who use Go Pros, mounting them to their head to film snowboarding and other extreme sports, but allows for them to feature in the video themselves. To use the drone, users simply turn it on and throw it up into the air. From there, it will follow a special transmitter or go in pre-programmed routes.

The drone weighs only 2.8 lbs and costs $499.

Why its Hot
It’s a waterproof drone that can follow you even when you are kayaking rapids, and take giant 360-degree selfies.

While it’s flying, users can choose where to send the drone — either following or leading ahead of people, or circling around them. Then those photos and videos can be exported and viewed after the fact. The drone has a camera that can take 1080p video, or 120 frames per second slomo films at 820p. It also takes 12 megapixel stills.


Lumo Lift : Track your Posture


The Lumo Lift is a small wearable device that tracks posture and reminds the wearer not to slouch. The posture-tracking wearable is a small, pebble-shaped device worn discretely under clothing and near to the collar bone.

The Lift has two main functions: the “align” mode, which keeps a record of frequent posture throughout the day and rates it; and “coaching sessions”, which track a wearer’s position and reminds them in the form of vibrations when slouch. It syncs with an iPhone app via Bluetooth to analyse the data.

The Lift needs calibrating each time it’s worn with a double press of the button when in the preferred position, buzzing three times to confirm. The device recognises this position and uses it to measure how often one slips out of it.

Tracking how often the wearer slips from the correct position, hour by hour, the Lift rates posture as “remarkable” or “slouchy” accordingly. The Lift really comes into its own with its coaching function, which attempts to train people into the habit of sitting up straight.

Over 70% of early adopters are women.

Why it’s Hot?
Most wearable devices track your activity and give you the data to self-improve.
Lumo Lift one not only tracks but also coaches you to develop better posture.

Meerkat : Tweet a Live Video


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Meerkat is an app that lets you tweet live videos. It connects your phone camera to your Twitter feed; once you’ve installed the app, you type in a status and hit the “stream” button—and just like that, a link goes out to your Twitter followers with live video from wherever it is you’re pointing the camera.

Unlike Periscope, a similar app that twitter acquired, Meerkat is just for live videos. Periscope lets you record your video and tweet reruns. You can also run private streams through Periscope.

Why It’s Hot
Democratization of Live Broadcasting. Now anyone can open a Live channel and /or become a Live Star. Netflix, Hulu et al beware

Watch Jimmy Fallon live Stream his Tonight Show Rehearsal

Terminator-inspired 3D printer ‘grows’ objects

A 3D printing process that harnesses light and oxygen has been demonstrated at the Ted (Technology, Entertainment and Design) conference in Vancouver.

Carbon3D said its “game-changing” process could make objects such as car parts, medical devices or shoes. The technique was inspired by the film Terminator 2, in which the T-1000 robot rises from a pool of metallic liquid. It works by applying different levels of light and oxygen to a pool of resin. Light hardens the resin, while oxygen stops hardening. By intricately controlling levels of each, the resin can be forced into complex shapes.

On the Ted stage, the Carbon3D machine produced a plastic ball from a pool of resin in 10 minutes. “It would traditionally take up to 10 hours to print this,” Carbon3D chief executive Prof Joseph DeSimone told the audience.

He said that current 3D printing methods had some fundamental flaws. “First up, the name is a misnomer. It is really 2D printing over and over again,” he said. The process is also often very slow. “There are mushrooms that grow faster than some 3D-printed parts,” he joked. And finally the objects created by traditional 3D printing are often mechanically weak because they are made up of multiple layers.

Why it’s Hot
This method is 25 to 100 times faster and can print solid final parts. It can, he said, potentially be up to 1,000 times faster.

Possible uses for objects include medical stents that could be made-to-measure in medical rooms and teeth printed “while the patient sits in the dentist’s chair”

Three-person babies


The UK is now set to become the first country to introduce laws to allow the creation of babies from three people.

Three-parent babies are human offspring with three genetic parents, created through a specialized form of In vitro fertilisation in which the future baby’s mitochondrial DNA comes from a third party. The procedure is intended to prevent mitochondrial diseases including Diabetes mellitus and deafness and some heart and liver conditions

The process of producing a three-parent baby, Three Parent In Vitro Fertilization (TPIVF), involves taking the nucleus of one egg and inserting it into the cytoplasm of another egg which has had its nucleus removed, but still contains mitochondrial DNA, and then fertilizing the hybrid egg with a sperm. The purpose of the procedure is to remove a nucleus from a cell with defective mitochondria and place it in a donor cell with healthy mitochondria, which after fertilization will contain a nucleus with genetic material from only the two parents. There is more than one method of TPIVF. The two main methods are pronuclear transfer and spindle transfer; Spindle transfer is a process where the spindle of chromosomes taken from the mother’s egg are placed into the donor egg and pronuclear transfer is the process described at the beginning of this paragraph.

Although the donor egg is said to contribute only 0.1% to the genetic make up of the child, when examining the genetic material of these children there are still three identifiable genetic parents. This is due to the fact that the donor egg usually comes from a non-maternal relative. For a child having undergone this procedure to have only two identifiable genetic parents, the donor egg must have come from a maternal relative (this is because mitochondrial DNA mtDNA is inherited maternally; thus maternal relatives will have identical mitochondrial DNA, barring random mutations). Maternal relative egg donation is not commonly used, because if the female egg has a mitochondrial disease then it is highly likely that the maternal relatives inherited the disease as well.

Why It’s Hot
The first step toward designer babies that will not carry the disease genes from their mother. This will also help make future generations free of disease. You could argue these will be GMO babies but it’s better than seeing them suffer and die.

Not to forget, it’ll be interesting to see what people will do beyond disease prevention. What features they’ll want in their designer babies ? Some of the comments from Endgadget

“Let’s make black-african babies with blue or green eyes, because we can”

“Is there a way to give birth to a child without passing down the baldness disease? No man should be afflicted with that problem; zero respect from society… only encouraged humiliation.”

“One more step towards perfect humans”