Happy hour 2.0 being tested in Denmark

Carlsberg is giving drinkers the chance to extend the “Happy Hour” period in bars by uploading pictures in an advocacy push to tie the brand to memorable nights out. “Happy Hour 2.0” initiative renews the “well-known” on-trade promotion to fit the modern social media mindset. Visitors to participating bars are given the opportunity to keep buying Carlsberg or Tuborg beer at half price by uploading pictures to Instagram with the name of the venue and the #HappyBeerTime hashtag.  Read more and watch video

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Why It’s Hot 
In the future, the most successful brands in social will recognize the importance of incorporating consumers into their marketing efforts. Consumers are already promoting their favorite brands, however, by rewarding them for over-sharing, this fulfills their need for instant gratification. Bartender, can we order another round?  😉

Amazon becomes a Bitcoin-Friendly Store

Zinc Save is a browser extension for Chrome compatible with major retailers like Macy’s, Target, Walmart, and Amazon that bills itself as a moneysaving utility, but it also turns these companies into into Bitcoin-friendly retailers.

The extension places a new button underneath Amazon’s usual “Place Your Order” button that says “Order with Zinc for [slightly reduced price]. Read more: http://www.businessinsider.com/zinc-save-bitcoin-extension-for-amazon-2014-3#ixzz2vmrAzXIz

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Why It’s Hot
Like just about everything on the internet, merchants of all kinds are being challenged to think more collaboratively, more cooperatively and more realistically about the value of what they are offering customers online. Bitcoin is shaking up the online marketplace and reminding us that everything we do must have real, demonstrable value and that innovations in pricing is here to stay.

Chipotle’s new TV series – Farmed and Dangerous

Farmed and Dangerous, a satirical television series produced by Chipotle, premiered February 17th on Hulu. It’s no surprise that the program has outraged farmers and agricultural groups and is on the heels of the ongoing concerns on how animals are raised, the safety of genetically modified crops (GMOs) and the public outcry over “pink slime.”

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Can you view the trailer here: Farmed and Dangerous Trailer

This is not the company’s first foray into addressing these issues. Check out last year’s “Back to the Start”, which has been viewed over 8.2 million times, here: Back to the Start and The Scarecrow, viewed over 12.1 million times, here: The Scarecrow

Why It’s Hot
Brands need new ways to break through to consumers and through Unbranded Entertainment, as it is being dubbed, is the next revolution in connection advertising with the ultimate goal of getting us (as consumers) to think about the way we live our lives, forge an emotional connections to brands and get us talking (& sharing) to stimulate buzz.

Facebook to Roll Out Core Audience Ad Offering

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Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks. Read more: http://allfacebook.com/core-audiences_b129468

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Why It’s Hot
As Facebook has moved to a pure pay-to-play model, these advanced targeting features will offer our teams ample opportunities to continuously test, learn and optimize each ad campaign flight and reach prospective customers with even more precision.