There are layers to this digital design methodology, man.
“URLs are UI” Jacob Nielsen said that back in 1999, when Google only had <1% of search volume.
18 years later, have you considered your URLs? This message is specifically for everyone who does not work in SEO: People still have to interact with URLs.
Maybe you tried to share something but couldnt get a direct URL? Maybe you were on Facebook, and were confused about how to copy a direct link to a photo, because photos are overlays for some reason? Maybe, as a commenter on Mr. Hanselman’s post points out, you wanted to buy something on Amazon. Maybe you wanted to buy:
Creative Hobbies® Synthetic Chalkboard With Unfinished Wood Frame, 4 x 6 Inch -Pack of 6 Chalkboards
How would you get there?
So just think about your URLs.
Maybe your URLs could be something like the example that Mr. Hanselman uses in his article:
I love Stack Overflow’s URLs. Here’s an example: https://stackoverflow.com/users/6380/scott-hanselman
The only thing that matters there is the 6380. Try it https://stackoverflow.com/users/6380 or https://stackoverflow.com/users/6380/fancy-pants also works. SO will even support this! http://stackoverflow.com/u/6380.
Genius. Why? Because they decided it matters.
https://stackoverflow.com/questions/701030/whats-the-significance-of-oct-12-1999 again, the text after the ID doesn’t matter. https://stackoverflow.com/questions/701030/
This is a great model for URLs where you want a to use a unique ID but the text/title in the URL may change. I use this for my podcasts so https://hanselminutes.com/587/brandon-bouier-on-the-defense-digital-service-and-deploying-code-in-a-war-zone is the same as https://hanselminutes.com/587.
Why it’s hot
There’s lots of moving pieces when it comes to designing digital experiences. Sometimes the smaller ones get overlooked because the big sexy crunchy ones are all, THERE, but it’s important to remember the small persistent pieces that need love and attention too. Like URLs.