Instagram has no shame.

Instagram has added lenses and father’s day stickers, similar to Snapchat.

The new lenses include a road trip filter, old man filter, dog filter (cough cough Snapchat rip off), a bear filter, sleepy time filter, and rainbow filter. Most filter are animated and bring the 2D lenses to life.

This is me as a dad, driving through my hood.

The update is available now! So hope on Instagram stories and take these new features for a test drive.

Why its hot?

  • Its only a matter if time before they start offering sponsored filters/lenses to brands.
  • It’s pretty crazy how much Instagram stories copies features from Snapchat but no one really cares because Instagram stories is doing so much better. Brands are going to be where their fan base is and a majority of brands have grown their following on Instagram.
  • It will be interesting to see where Instagram takes this with brands.

BONUS! Eater NYC justput out some really great article that I thought you could all benefit from…

  • Where to get $1 oysters (heck yes!): https://ny.eater.com/maps/dollar-oyster-deals-in-nyc-mapped
  • 27 Best Happy Hour specials in NYC (dont have to tell me twice): https://ny.eater.com/maps/happy-hour-nyc-best
  • Best ice cream in NYC rated. (you scream, ice scream): https://ny.eater.com/2017/6/15/15808630/new-york-ice-cream-ranked

Delta encouraging travel… and love? #DeltaDatingWall

Delta Airlines is partnering with Tinder to make dating app dreams come true with their #DeltaDatingWall.

Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters.

The printed photos on the wall, surrounded by cute illustrations by Andrew Rae, feature Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich. And while the selfie-takers might not have the cash to actually fly there, the work does celebrate the fact that Delta flies to the most destinations of any airline from NYC.

The #DeltaDatingWall will be up throughout the summer. On June 17, Delta, in partnership with Tinder, will hold a singles-centric event where you can actually get a proper photo taken next to the wall by a professional photographer.

Why its hot?

  • i-n-n-o-v-a-t-i-o-n
  • Not a traditional partnership but it works for their target audience
  • Delta and Tinder and hosting a singles event where people can get their picture professionally taken with the wallll……

Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers

Google wants to make you look funny

 

Google wants to make you look funny with fun bitmojis!

Instead of analyzing a photo of you pixel by pixel, Google’s algorithms recognize “qualitative features” of your face such as eye color, and then turn them over to another algorithm which picks from more than 563 quadrillion combinations to make a funny image that sort of looks like you.

As you might imagine, all of this was quite a challenge for Google’s team of artists and scientists. One issue in particular was avoiding the so called “uncanny valley,” a psychological phenomenon which makes an illustration of a human that’s very similar, but not quite identical to the real thing, creepy to humans.

Why its hot?

  • I feel like bitmoji is getting its mojo back by partnering with Snapchat but this is a fun twist
  • This makes me want to download the app, and i dont care about bitmoji at allllll.
  • The video speaks for itself, its a very interactive app and you can save the emojis to share outside of the platform

Facebook’s latest superpower: mind reading

So Facebook is developing a way for users to type and create posts with their mind. Not even your mind is safe anymore, Facebook wants it.

Stanford University researchers have already created a system that allows paralyzed patients type eight words per minute using only thought, although that is achieved via an invasive implanted electrode array.

Building 8’s provisions, it is claimed, will be entirely non-invasive, and optimize human function, for instance allowing people to type faster than they would physically, up to as much as 100 words per minute or more.

Even though this is decades away from being streamlined and super available there has been huge backlash from people in regards to ethical, legal, and social implications. It’s been reported that this type of technology may start out in the form of smart clothes, where smart clothes transit data.. instead of your mind.

Why its hot?

  • Aside from Facebook, only one other person is developing this type of technology. Elon Musk is creating his own brain-computer interface with a new venture called Neuralink.
  • When this technology becomes accessible, it will change everything. Who knows how many other companies will have developed similar device/tech.
  • How can we create strategies around this tech? How much data will be collected? So many questions…

Source: http://www.adweek.com/digital/facebook-is-working-on-technology-that-lets-you-type-and-control-vr-devices-with-your-mind/

Wendy’s, servin’ up sass since 1969.

Wendy’s is super funny on Twitter. Their content is very streamlined and brand conscious but their 1:1 engagement is not.

A while ago Wendy’s was roasting everyone.

But a few days ago they going into a tiff with Hardees.

Why its hot

  • Wendy’s engaging with their fans is one thing, but now they’re sassing a HUGE food chain.
  • As social strategists its important to know when to engage and whether or not it makes sense for your brand.
  • Will this backfire? How did they get approval? So many questions…

http://www.businessinsider.com/this-wendys-hardees-twitter-fight-is-going-viral-2017-4

New video app!

New video editing app is similar to Snapchat and Instagram stories but allows the user to experience with creativity. Filters, stickers, you name it, this app does it.

Tools, like Apple’s iMovie (the free version that runs on iOS) that offer richer tools and more permeance are inscrutable and lack the sense of fun promised by Instagram and Facebook Stories. Whatever you create might look good but will lack that sense of fun and shareability.

Apple’s new video-creation and sharing platform, Clips, is the near-perfect middle ground.

 

It’s not a social platform or a full-scale video editing platform, though it shares some of the best attributes of both.

Clips — which is free, only on iOS, and available now in the AppStore — lets you create square videos of almost any length using new and existing clips and videos. It offers impressive power but in a simple, drag-and-drop package.

 

Facebook Launches Townhall!

We’ve all seen Facebook political rants and now Facebook is giving you an outlet to take it to the next level. Enter your location and Facebook will prompt you to follow or message your local rep and Facebook is calling it “Townhall”. Facebook lets you call, message, email and go to the Facebook Page of each representative listed. Messages are sent through Facebook Messenger.

Facebook officially released a tool Monday that lets its users — all desktop and mobile users in the U.S. — easily contact their local officials.

Why its hot

  • Facebook is giving people the opportunity to get involved in something they play a big role in.
  • Allows young people to get involved.
  • This could be the beginning of a larger effort for Facebook to be more involved in politics.

‘Tis the Season

Budweiser teamed up with locals artists to create MLB custom designed cans per team and its awesome! Budweiser has done similar things to keep their consumers loyal and attract new ones, such as the America cans launched last summer, but this definitely more of a commitment as far as production.

 

Budlight partnered with the NFL to slightly customize their bottles that reference certain NFL teams, another great example of understanding your market and who is drinking your product.

Budweiser has been really successful in advertising to their consumer. Their 2015 Superbowl commercial “Brewed the hard way” made statements like “proud marco beer”, “not brewed to be fussed over”, “the people who drink our beer are people who like to drink beer”.

 

I hate the idea of “Smart clothes” but its happening. Levi’s and Google to blame.

Some interesting new technology has hit SXSW and is coming to a store near you this fall. Levi’s and Google have partnered to create a denim shirt enhanced with tech for $350 a pop. I don’t know how I feel about it because enough is enough, right? WRONG. According to Juniper Research, wearables are expected to be a $19 billion industry by 2018.

The smart Commuter jacket, which was introduced over the weekend at SXSW in Austin, is aimed at those who bike to work. It has technology woven into its fibers, and allows users to take phone calls, get directions and check the time, by tapping and swiping their sleeves. That delivers information to them through their headphones so that they can keep their eyes on the road without having to fiddle with a screen.

Why its hot!

  • Wearable’s like Fitbit have seen a decline in sales, resulting in job cuts and budget cuts, its interesting that Google and Levi’s have decided to move forward with an idea like this given the market.
  • This is a wearable but its more so about the fabric.
  • Wearables are expected to be a $19 billion industry by 2018 or this jacket could be the first of many new clothing options.

https://www.washingtonpost.com/news/the-switch/wp/2017/03/14/how-google-and-levis-smart-jacket-shows-whats-coming-next-for-wearables/?utm_term=.4079a6ae4642

See the large batch of earth like planets through virtual reality!

So! Nasa found 7 new earth like planets 40 light years away and is letting you experience it through virtual reality!

The below depiction is based on the latest scientific data about this planetary system, and this world’s sister planets can be seen as bright points of light in a dark sky. Each world is roughly in Earth’s size range, in terms of both mass and diameter. Further observations will be needed to determine whether any or all of these worlds might be habitable.

Trappist- 1D is the star like planet similar to the sun.

Why its hot!

  • This has gone viral on social but is gaining traction on multiple channels.
  • Virtual reality is increasing in popularity and although it isn’t a new trend,  this video was sent to me by people who don’t care about space (like i do).
  • Nasa isn’t a brand trying to sell a product. They created this for people to have an experience for something that is larger than us.

Instagram albums coming to a feed near you

Instagram is testing a new feature that allows you to share multiple photos and/or videos in a single post. 

The feature, which is currently live in the beta version of Instagram’s Android app, allows you to select up to 10 photos and videos to combine into a single post.

It’s not clear what the final post would look like in the app’s feed, as the beta doesn’t allow you to actually share such a post, but presumably it would look like the app’s “carousel” ads that allow you to swipe through multiple photos.

To select multiple photos, all you have to do is hold down on a photo. It’ll give you the option to select additional photos or videos to include from there. Here’s what it looks like in action.

Why it’s hot

This will change the way users and brands utilize the platform. Instagram is about highlighting one curated photo, not multiple. Although this allows for more creativity, it also takes away from what makes Instagram so unique. I look forward to what the albums will look like in feed since its not finalized.

 

Facebook introduces live-streaming to everyone on IOS app

Facebook now offers live streaming feature in its iOS app.

Capture

The social network is expanding its live streaming capabilities to all of its iOS users in the U.S. The company first began experimenting with live video last year but Thursday’s update marks the first time Facebook has made the feature widely available.

The new feature, which Facebook is calling “Live,” now appears in the “update status” menu next to the check-in pin that allows you to share your location. Live videos on Facebook work similarly to Periscope broadcasts: you can begin a live stream with a brief description, and once you’re live, viewers can comment on streams in real time. When you’re finished, you have the option to save the video and share it on your timeline.

You can also subscribe to a person or Page’s live videos so you can get a notification each time they start a new broadcast.

The company first began experimenting with live video in August, but the feature was limited to to people who use Mentions, Facebook’s app for celebrities and other public figures.

Coming to Android soon! (for the few non-iphone users out there) 🙂

YouTube adds virtual reality video to its Android app

The company added support for virtual reality videos to its Android application Thursday and announced that any YouTube video can now be viewed with the company’s Cardboard virtual reality headset. The changes are only for YouTube’s Android app for now, but iOS will follow. I find it interested that Android is the first to have this app available.

Google introduced Jump, a new camera that enables people to create virtual reality videos with GoPro cameras. This is already a cool concept and now users will be able to create these images which we can imagine will expand to other platforms.

cardboard

http://mashable.com/2015/11/05/youtube-cardboard-vr/?utm_cid=mash-prod-nav-sub-st#S0Ft8EazXqq0

Burberry shoots Spring 2016 campaign live on Snapchat in a fashion first

 

Burberry is giving fans behind-the-scenes access to it’s spring 2016 campaign photoshoot via Snapchat — a first for the fashion industry.

The fashion industry is letting consumers interact more with the brand using social media and its changing the industry for the better. This is a huge step for both social and fashion. I just read an article in Vogue that stated that social media is changing the fashion industry to be more inclusive of their consumers and making fashion more accessible.

Burberry live Snapchat Campaige