YouTube to Unveil Mobile App and Website for Gaming

Gamers rejoice! YouTube will be launching its first gaming platform via mobile app and website. The platform, called YouTube Gaming, is slated to debut later this summer in the United States and United Kingdom. It will feature more than 25,000 games — each with their unique Internet page and profile.

Albeit users will not be able to actually play their favorite games, they can navigate through their profiles and enjoy related content that has been carefully curated.

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Why It’s Hot:

The new gaming feature will prove to be extremely lucrative for advertisers and marketers. Advertising is supported across both channels (mobile and website), so marketers will be able to tap into their demographic in one, saturated niche.