Same Trick, New Punchline

Earlier this year, we posted about this innovative transit ad in Sweden, where the billboard recognizes when a train pulls into the station, then shows the model’s hair blowing around as if she was actually standing on the platform.

It was interesting, it was simple. And it’s been taken to another level for the Swedish Childhood Cancer Foundation. Watch it here:

hair

Source: AdFreak

Why It’s Hot

First, we’ve been seeing a lot of well done public-interest awareness work lately, and this adds to the pot. It’s attention-grabbing and stops you in your tracks.

Secondly, it shows the power of leveraging technology in innovative ways — even if someone has done it before. This caught my eye because I was at first doubtful that the same thing could be done twice — but it can when done right.

 

 

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