3D Scale Is The Future Of Your Body Complex

The ShapeScale, a 3D body scanner that can provide enough information for even the thirstiest data fanatic. The ShapeScale, which cost $499 pre-order, uses body scanning to create a 360-degree, 3D digital avatar of you, complete with measurements and body composition stats.

The round scale looks like any other, but there’s an arm extending from it that has a camera. This arm circles around you about four times, taking extremely detailed photos of your body. Using the combination of these images and your actual weight, ShapeScale creates the avatar. The entire process is supposed to take about 30 seconds.

Then, on an app, you see the data. It shows your weight, of course, alongside measurements — hips, waist, thighs, arms, and so on. It also gives you body composition and even provides body fat percentage by body part, so you can know if your torso is 20 percent fat. You’re supposed to do it wearing form-fitting clothing, which I was not, so I didn’t receive my measurements. But I did see my avatar, and it looked extremely accurate.

The co-founders say that ShapeScale’s technology could work well with e-commerce; they’re among those collaborating with some clothing companies to explore the idea of letting people virtually try on products.

Why It’s Hot

  • One of the big reasons why people fall of the exercise wagon is because they can’t see results. This could be a strong motivator to stay onboard.
  • One more example of brands/services that are providing uber individualized services, which is a trend we have been seeing.
  • This has interesting retail implications, especially with the rise of e-commerce and the growing amount of returns

 

Source: The Verge