Online Holiday Shopping Will Hit New Heights
Consumers will spend $124.1 billion online this holiday season in the U.S., which accounts for nearly $1 of $6 spent shopping overall during the November-December period, ADI forecasts. That’s 14.8% YoY growth.
Mobile Will Be Key In Influencing And Driving Holiday Revenue
Fifty-seven percent of retail visits will come from mobile devices (tablets and smartphones), accounting for 37% of total online purchases, ADI predicts. Indeed, Schreiner said, “commerce has moved beyond any storefront and into the hands of consumers.”
Drilling down, ADI predicts nearly half (48%) of all visits to retail websites will come from smartphones. And 27% of all online revenue will come from those smartphone visits. Tablets are on the decline, and will account for 9% and 10%, respectively.
The Hottest Products Will Go Fast
Just 1% of product SKUs will drive 70% of online holiday sales, according to ADI. For comparison purposes, 1% of product SKUs typically drive 54% of online sales on an average day.