As many join the front lines in protest, ongoing conversations on inequalities are also being thrust into the forefront of our minds. With many looking for ways to support when they cannot protest this is a perfect combination to #BuyBlack.
Chalabi says in her post, “BUY BLACK. Your protests and donations are crucial right now but so is long-term economic change…” and cites that 21% of black owned business don’t feel they will survive the pandemic while only 5% of white owned businesses feel the same.
With a disparity this high, it’s hard not to notice. Petitions like the 15% Pledge attempt to get the notice of larger retailers and give 15% of their shelf space to those businesses.
Socials are filled with requests to list your favorite black owned brands as they seem to be harder to find.
Why it’s Hot:
Meaningful purchases attached to a broader social conversation. In a time where consumers have a longer time in contemplation stage of purchasing with the pandemic, and weighing of options maybe doing more extensive research into products and companies that they align with before they make a purchase. This is another segment that will continuously grow as society relates to these beliefs even further, bigger brands will need to compete with the authenticity and connection that is created with consumers and those companies.
Source: Fast Company
Some Places to Buy Black:
THREAD OF BLACK OWNED DESIGNERS LUXURY AND MORE… pic.twitter.com/nMoghl3N3O
— $FFUCCII (@FUCCl) June 2, 2020
by now everyone should be able to name 5 MINIMUM black owned indie beauty brands. Besides Fenty beauty and Pat McGrath Labs (the obvious)
— Naira Banks (@jackieaina) June 2, 2020