Spotify roles out pet playlists

Spotify can now generate playlists for your pets, with a new tool that claims to customize mixtapes to a critters’ species and personality traits.

The music-streaming service announced the feature Wednesday, noting that 71 percent of pet owners already play music for their pets.

The “Pet Playlists” tool allows users to choose between dog, cat, iguana, hamster and bird, then tell the platform how energetic or friendly their animal is to help Spotify “pick the playlist vibe,” the company says.

For instance, a playlist curated for a relaxed, curious and shy cat spits out 30 tracks including The Cure’s “All Cats Are Grey” and “Never Run Away” by lo-fi singer-songwriter Kurt Vile.

Spotify has also launched a podcast called “My Dog’s Favorite Podcast” that’s meant to soothe pups when their owners leave the house.

Sources: CNN Business, NY Post

Why It’s Hot:

Another example of appeal to people’s expanded passions, especially pet owners. Amazon has embraced it with pet profiles, and innovation in the category continues to grow.