EAT THIS!

As New Years brings New us-es and resolutions bloom into hopeful flowers that will hang strong until the salads loose their luster on January 12th which is new years resolution quitting day.

Fear not, you could be an hour saliva swab away from your dream body!  DNANudge is here to give you personalized dietary advice based on your DNA.

Their technology takes out a single letter in your 3 billion letter long DNA strand that is specifically linked to your nutrition-related health predisposition. Now if you remember there are only 4 letters to choose from (ACTG). Nonetheless, onward with the business.

With consumers at an all time high surveillance for personalization products, for you, you unique snowflake, this seems viable, especially with the popularity of companies like 23&me. You get a DNA band, a la fit bit (below) and a matching app(above).

The wristband will scan the barcode of the item you are looking to purchase and then flash red for no, and green for one of the good foods. Which is an interesting intervention when you’re next to the Cheetos, will your DNA tell you you can have them? Who do I blame then when I accidentally buy them and eat the whole bag? (Still not my fault, it was a hard day.)

The app will tell you the sensitivities it thinks you have and the things you should be eating. It also takes account how much you are moving throughout the day and that will also change the status of each item for you. Example, you’re sitting at your desk all day? That apple pie (that is usually green) just turned amber. They take the stance that this is not a diet, it’s all still up to you. And any dieter will have heard that saying before, it’s a ‘lifestyle change’.

Can this take the guess work out off food, and preventative healthcare providing that one other speed bump to the foods you shouldn’t be eating.

Shop with your DNA. Can DNANudge evolve into telling me what type of bag I should buy? What color sweater will suit me based on my skin tone.

Until then, I’ll will hopelessly be left to my own devices, whittling away my decision fatigue.

https://www.dnanudge.com/

 

catch more than just pokemon in AR…


Swiss airlines Edelweiss created the aptly named “Catch a Flight to Buenos Aires” AR game to raise awareness of its new direct flights from Zurich to Buenos Aires.

Users download the app, point it at flights in the air, and if they correctly find an Edelweiss flight traveling to Buenos Aires, they can win a free flight of their own (for two).

To make it a little simpler, the app shows a countdown to when each flight to Buenos Aires will depart, and users can opt-in for notifications when one is in the sky.

Why it’s hot:

While it still might be pretty niche to peg raising awareness of a new service to an AR game, it’s a much more interesting and engaging way to promote a product. Traditional advertising methods might work, but this actually lets people interact with something as opposed to just passively consuming a message. Plus, it’s another example of physical objects in the real world getting a digital layer, as well as becoming potential canvases for engagement. As everything physical becomes digital, it’s interesting to see the future of advertising emerging.

Volkswagen Is Working On a Car-Charging Robot

Finding that one free electric car charging spot in a parking garage can be a chore, but if Volkswagen’s new project catches on, the charging spot might come to you instead. The company announced a concept for a mobile charging robot that navigates its way to electric cars and charges them on its own.

Volkswagen's new invention could turn every car park into an electric car park.

The robot would contain a “mobile energy storage device” (a big battery on wheels with about 25kWh worth of energy content). It would be able to communicate with the car, open the charging socket flap and plug in with no human interaction. It’s also fitted with cameras, laser scanners and ultrasonic sensor, which would allow it to move freely and go around obstacles. When the charging is complete, the robot would collect the battery and take it back to a base charging station.

Once it connects the mobile battery to a car, the robot can go perform other tasks until the charging is done.

Volkswagen envisions the robot’s primary use in parking garages and underground car parks. Depending on the parking area size, several of these robots could be employed at one parking lot.

Why It’s Hot

The limited availability of charging stations is currently a barrier to electric car ownership. This helps ease the burden of finding an available place to charge, while saving the driver time as their car can be charged for them while they go about their day.

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Delta Air Lines bets on AI to help its operations run smoothly in bad weather

In its first-ever keynote at CES, Delta announced a new AI-driven system that will help it make smarter decisions when the weather turns tough and its finely tuned operations get out of whack. In a first for the passenger airline industry, the company built a full-scale digital simulation of its operations that its new system can then use to suggest the best way to handle a given situation with the fewest possible disruptions for passengers.

It’s no secret that the logistics of running an airline are incredibly complex, even on the best of days. On days with bad weather, that means airline staff must figure out how to swap airplanes between routes to keep schedules on track, ensure that flight crews are available and within their FAA duty time regulations and that passengers can make their connections.

“Our customers expect us to get them to their destinations safely and on time, in good weather and bad,” said Erik Snell, Delta’s senior vice president of its Operations & Customer Center. “That’s why we’re adding a machine learning platform to our array of behind-the-scenes tools so that the more than 80,000 people of Delta can even more quickly and effectively solve problems, even in the most challenging situations.”

The new platform will go online in the spring of this year, the company says, and, like most of today’s AI systems, will get smarter over time as it is fed more real-world data. Thanks to the included simulation of Delta’s operations, it’ll also include a post-mortem tool to help staff look at which decisions could have resulted in better outcomes.

Source: TechCrunch

Why It’s Hot

Delivering on best in class CX in the airline industry is a beast, and Delta has consistently tried to win here (as previous covered by Forrester CX index and the like). Why lacking in the super-cool-tech factor, widespread use of AI In the airline industry makes a ton of sense.

Y2K @ 20

Or how teens are super obsessed with Y2K…

image for y2kteens-1

Some teens today, though they were born in the year 2000 or shortly after, crave to go back in time and experience the era just out of their grasp. They feel, like so many young people before them have, like they missed out on the best time by just a decade or two.

To relive the Y2K era, they run Instagram accounts like @2000sluv, @2000sjournals, @00sfreak, and @y2ktrashy and more, all stocked with a mix of content culled from the early 00’s — vacuuming up paparazzi pics, screen grabs, magazine pullouts, and catalog clips. They worship the early 2000s style and maintain an encyclopedic knowledge of 2000s pop culture. On YouTube, they vlog themselves “living in the 2000s for a day” or for the weekend.

image for y2kteens-2

 

Why it’s hot:

““The early 2000s were all about having fun and expressing your individuality. In today’s world, everything and everyone is taken so seriously”. 


It’s interesting how these Y2K fans —who were babies or not even born yet— use their perception of the 2000s to cope with the anxiety of being a teenager today.

Burger King jumps on Bronx-steps Joker meme

Thanks to the success of the Joker movie, the now famous Bronx steps have become an Instagram-able tourist destination, to the chagrin of many locals just trying to get to work.

Riding on the coat tales of this meme-fueled furor, Burger King took the opportunity to create some local goodwill (while taking a jab at its main clown-mascotted rival) by offering Bronx residents a free Whopper, delivered by UberEats, as a consolation for having to deal with the rapid influx of Joker-stair tourists AKA clowns (burn).

Why it’s hot:

Brands are desperate to be a part of pop culture, and this campaign finds a low-risk, nonpolitical way to catch the viral wave, with little investment.

Rides on the pop-culture success of Joker, but comes at it from a snarky, unpredictable angle.

Source: Fast Company

There’s a Dracula on that billboard…

To mark the arrival of the series Dracula, BBC erected two billboards in both London and Birmingham that don’t directly depict the count himself, but through a clever play of shadows and stakes, see him emerge as a haunting ghost.

During the day passers-by will notice that the billboards are stabbed with stakes – alluding to the action of vampire killers. Yet, at night a light at the side turns on, and viewers realize the stakes have been placed with the utmost intention so that their shadows recreate the face of the TV series’ blood-thirsty villain.

To heighten the spooky billboard, beneath stands a ‘break in case of vampires’ box that contains a pointed wooden stake, ready to stab with.

Why it’s Hot: Innovation doesn’t always need to be a new digital platform or tool – sometimes the most interesting innovations come from rethinking how we use traditional channels.

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