Their technology takes out a single letter in your 3 billion letter long DNA strand that is specifically linked to your nutrition-related health predisposition. Now if you remember there are only 4 letters to choose from (ACTG). Nonetheless, onward with the business.
With consumers at an all time high surveillance for personalization products, for you, you unique snowflake, this seems viable, especially with the popularity of companies like 23&me. You get a DNA band, a la fit bit (below) and a matching app(above).
The wristband will scan the barcode of the item you are looking to purchase and then flash red for no, and green for one of the good foods. Which is an interesting intervention when you’re next to the Cheetos, will your DNA tell you you can have them? Who do I blame then when I accidentally buy them and eat the whole bag? (Still not my fault, it was a hard day.)
The app will tell you the sensitivities it thinks you have and the things you should be eating. It also takes account how much you are moving throughout the day and that will also change the status of each item for you. Example, you’re sitting at your desk all day? That apple pie (that is usually green) just turned amber. They take the stance that this is not a diet, it’s all still up to you. And any dieter will have heard that saying before, it’s a ‘lifestyle change’.
Can this take the guess work out off food, and preventative healthcare providing that one other speed bump to the foods you shouldn’t be eating.
Shop with your DNA. Can DNANudge evolve into telling me what type of bag I should buy? What color sweater will suit me based on my skin tone.
Until then, I’ll will hopelessly be left to my own devices, whittling away my decision fatigue.