Technology to give shoppers a closer look

Toyota is making it easier for car shoppers to learn about the features, specs and inner workings of the cars on the showroom floor. This augmented reality experience gives people an x-ray vision superpower, so they can see through the exterior of the cars they’re looking at, and see the inner workings – without having to thumb through a catalog, or chat with a pushy salesperson. The app can also deliver information on the components, and show the technologies in action – a cool way for people to understand complex tech, like Toyota’s hybrid drivetrain.

Why it’s Hot:  “A picture is worth a thousand words.”

The ubiquity of smart phones and digitally agile consumers provide marketers with highly engaging ways of not only delivering product information, but also demonstrating benefits and performance.

Why it’s Saucy:  Show me the money.

A tool with the potential to accelerate the customer decision journey.

https://www.techradar.com/news/toyota-showrooms-use-augmented-reality-to-let-customers-see-inside-cars

“Post-breakup concierge” service handles all your moving-out needs

Onward, the newly launched “post-breakup concierge service” that handles all your packing, housing, and self-care needs. A one-stop shop for moving out and moving on.

Not everyone has a nearby network of family or friends to assist on short notice. In fact, the company’s early research found that many people stay in relationships longer than necessary because they’re intimidated by the undertaking.

Company founders, childhood friends the since fourth grade, founded Onward after both suffered breakups within a six-month span. They struggled to pack up their belongings, quickly find a new apartment, and then furnish the space. “We realized that if we were going through this, that means other people are going through this, and there was no service that helps people deal with this nightmare amidst major emotional turmoil.”

Clients can easily book the remote services via the company website, and if they prefer, request a representative to meet them onsite for emotional support. Onward’s customized packages start at $99 for 10-day assistance, which includes housing placement, moving/packing, storage, as well as “strategies and discounts for self-care.” The latter constitutes matching clients with therapists, counselors, or mediators. Onward discovered that the newly single view finding and scheduling a therapist–one who takes their insurance–to be equally as daunting.

Pricier packages involve weekly scheduled check-ins and personalized neighborhood guides with recommendations on restaurants, bars, gyms, health studios, even meet-ups. As for housing, the service brokered strategic partnerships with various residence options, including a number of coliving spaces and furnished short-term rentals–and all the utilities and paperwork are taken care of. “You simply show up, like you would an Airbnb,” says Meck. “It’s an option for someone who needs something fast and furious.”

The company’s name reinforces the idea that a breakup can actually serve as an amazing opportunity to “really assert a new phase of your life,” Meck says, adding that many people start companies after a breakup. “It really can be a huge moment for professional and personal development.”

The company launched on Valentine’s Day with a social media campaign. To get the word out, Onward partnered with female organizations, yoga and meditation studios, as well women-focused spaces such as The Wing. The company already received “a lot” of referrals by people who recommend it to friends who need extra support. (Onward helps both men and women, but so far, marketing materials seem to skew more female.)

Why it’s hot: While it might sound silly at first, this new business is filling an unmet need – (an admirable one) – amongst NYC singles.

Source: FastCo

 

Are you ready for some robots?

MLB announced a partnership with the independent Atlantic League to test out “the use of technology to call balls and strikes,” which already exists on television broadcasts of baseball games on networks such as ESPN and FOX.

The experiment lets MLB use an independent league as a testing ground to see what happens over a full season of baseball. If results are good, it could become a future recommendation to enhance the MLB game to improve accuracy of balls and strikes calls.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is NOT what the new robo umpires will look like.

Story at the Sporting News

Why it’s Hot

Baseball is the most traditional, time-honoured and stodgy of all American sports. In addition to instant replay instituted a few years ago, tech has a lot to add to a deeply flawed and outdated rule book.