Should the Super Bowl be a National Holiday?

An estimated 100m face paint-wearing, chest-pounding football fans chowed down on chicken wings and chugged beers yesterday as they watched the Super Bowl.

But today, 17.2m of those same fanatics are taking sick days from work, according to research reported by The Washington Post.

The Rams aren’t the only losers this morning: The total amount of lost productivity on ‘Super Sick Monday’ is expected to exceed $4B.

Most managers get it: 62% of execs “think it’s funny” when their employees call out sick the day after the big game, according to a recent survey.

But the hangovers also seem to be getting worse: Research shows that the number of workers who surrender to sleeping in on the day after the Bowl has been rising since 2005.

The amount of productivity lost in the aftermath of the Super Bowl is so consistent year after year that some managers want to throw in the towel and make the Monday after the Super Bowl a national holiday and, according to research, 72% of HR managers agree.

Why It’s Hot:

A National Hangover Day sounds like a nice idea especially if your team lost the big game. The chances of this happening are slim to none: the last new holiday that was created was MLK day in 1983.

Putting the audience into the scene

New technologies are transforming the ways video content can be captured and experienced, making it possible to experience a scene from multiple angles, and feel as if the viewer is walking through the action. There have been a few recent developments on this front, along with some related activity in the AR space, but here are a couple of quick examples:

Future of video? Watch our first interview shot with volumetric tech, with help from a Seattle startup

Intel teams up with Premier League giants to offer soccer fans ‘immersive experiences’

Why it’s hot:

A great emerging opportunity to create more engaging content for marketing programs, generally. Also a potential way of enabling audiences to have a more visceral experience of a product or service in (simulated) action.

Everyday items in reusable packages

Recycling company TerraCycle has partnered with global FMCG brands to create Loop: a platform that offers customers everyday items in reusable packages.

Loop provides customers with branded FMCG goods, such as Häagen-Dazs ice-cream, Crest mouthwash and Tide detergent, in sturdy containers. When the customer is finished with the product, they return the packaging to the company, which then sterilises and re-uses it, creating a zero-waste cycle.

Loop aims to replace single-use plastics in the home by giving households the option to reduce the amount they have to recycle. In an interview with Bloomberg, founder Tom Szaky said, of the risk to the planet caused by pollution: ‘We can’t recycle or clean our way out of this. We have to stop the waste from entering the system to begin with.’

Loop was announced at the World Economic Forum in Davos in January 2019. So far, 24 global FMCG brands have signed up to support the program, including Procter & Gamble, Nestle, PepsiCo, Unilever, The Body Shop, Coca-Cola and Danone.

Loop will begin a pilot in Spring 2019 in Paris, where customers will be able to purchase its products online through supermarket Carrefour’s website. and in New York.

TerraCycle will also distribute products through Tesco in the UK later in the year and is looking to reach Tokyo by 2020.

Around 300 products will be available through Loop, ranging from shampoo to washing powder. Each brand has worked with packaging designers to develop the re-usable containers. Häagen-Dazs ice cream, for example, has designed a double-walled stainless-steel container that keeps the contents cold throughout an entire evening, while Oral-B’s new click toothbrush design allows a user to detach the head from the handle, reducing waste by 60%.

Why its hot?
Research has also shown that one of the most common barriers to recycling is consumers feeling uncertain about which plastics can be recycled. With Loop, consumers wouldn’t need to worry about which products are or are not recyclable. The initiative unloads any supposed hassle that comes with the current recycling model in a simplistic way.

 

 

Calm: the mindfulness unicorn

Calm announced it raised $88m in a Series B funding round at a $1B valuation. The sleep, meditation, and relaxation app has grown rapidly to over 40m downloads worldwide, which equates to a new user joining every second.

US meditation has more than tripled from 2012 to 2017, according to the CDC. Companies like Calm and Headspace have become major players in the $4T health and wellness industry. When Calm was created 7 years ago, the company struggled to see adoption until about 18 months ago as people were finally becoming more open about mental health. By the end of 2017, Calm relaxed into a comfortable lead, increasing revenue 4x in 2018 and becoming the largest mindfulness app on the market.

What sets Calm apart from the deluge of mindfulness apps is primarily their beautiful design as well as their variety of bonus features in addition to meditation. They offer Sleep Stories, Music for focus, relaxation and sleep plus the options to meditate with just nature sounds for a set time period. They also have lectures by experts in the areas of emotions and meditations etc.

Why it’s hot: the company has its sights set on becoming the “Nike of the health and wellness industry” which will without doubt introduce a huge influx of similar apps and services to address health and wellness.

 

AI Inspired Flavoring

After years of research, McCormick & Company and IBM have announced the creation of a new AI system that will help spice up the dinner experience. The platform uses machine learning to predict winning flavor combinations and will aid McCormick in developing new recipes faster.

This spring, McCormick will debut the first AI-developed flavors in a new product line named “One.” The new recipe mixes intended for easy one-dish protein and vegetable dinners will include Tuscan Chicken, Bourbon Pork Tenderloin, Farmers Market Chicken, Glazed Salmon and New Orleans Sausage.

The data that led to these flavors involved 40 years of McCormick’s proprietary collection of past product recipes and consumer flavor preference studies.

Why It’s Hot

While the brand partnership seems unexpected, it’s smart of McCormick to take all the data they’ve collected over the years as the leader in their space and put it to good use in product innovation.

Source: https://www.cnet.com/news/ai-gets-spicy-with-new-mccormick-flavors/ 

How To Lose $140 Million In An Instant

QuadrigaCX, a Canadian cryptocurrency exchange, is home to more than $140 million in cryptocurrencies. Lately it found itself in the news and in the Canadian courts due to the death of its founder, Gerald Cotten, who passed away in December and took with him the only passwords to their crypto vaults. More than 115,000 hapless investors are left without access to their crypto wealth and little recourse to recover their assets.

The death of a key person who had access to passwords with no redundancy is an extraordinarily rare event, especially if it is going to lock 115,000 people out of their crypto fortunes. In this case, sadly, that fact that encryption is working and works very well against its own investors.

Why it’s hot: when security becomes vulnerability.

Source

Woebot – Highly Praised App for Mental Health

AI counseling is the wave of the future. Cognitive Behavioral Therapy administered by a smart chatbot via an app relying on SMS has become highly popular and well reviewed. Woebot isn’t just the face of a trend, it’s a notable player in technology transforming healthcare.

Why It’s Hot

It’s not new. It’s better. The first counseling software was called Eliza. It was about 1966. Part of the difficulty was required human intervention. Ironically, in 2019 when many believe a lack of human contact to be part of the problem, it actually addresses a barrier in therapy. Lack of anonymity. Sure therapist visits are confidential blah blah but people naturally have difficulty opening up in person. With an app, studies have shown that people get to the heart of their problem quicker.

Why it Matters

There’s a ton of demand for this and human counselors can’t keep up. People are made to wait weeks and months for appointments. In this On Demand age, that’s seen as unacceptable. Woebot, and others, address the market need for immediate gratification care. Another issue is cost. Therapy is expensive. Apps are obviously a solve here. No co-pay.

Obligatory Statement

All the apps remind users they’re no substitute for human counselors but they are helpful in reflecting behavior patterns and emotional red flags back to their users. That’s helpful.

Facebook is about to launch a tool in the US that pings you to donate blood when there are shortages

Facebook is finally is using the strength of it’s network for a good cause! They’re getting ready to launch a tool that will notify users to donate blood when there is a shortage. T

The blood donation feature is the first tool built by Facebook’s four-year-old Social Good team, which also created the company’s disaster response tool — the feature that lets you mark yourself “safe” during a crisis.

facebook blood appThe initiative began in Bangladesh and has spread to Brazil and Pakistan before launching in the US.

In India, the problem was so dire that every week, thousands of users would flock to Facebook to ask their friends and family to give blood, according to Hema Budaraju, the company’s product director of health.

Inspired by those pleas, Budaraju and her team created an official Facebook blood donations tool that individuals and organizations in the country could turn to for help giving and receiving blood, introducing it in 2017. Since then, the tool has launched in Pakistan, Bangladesh, and Brazil. More than 35 million Facebook users have signed up, Budaraju told Business Insider.

Why it’s hot? 

It”s a perfect example of a brand playing a meaningful role in the world they live in and also shows how much power brands actually have to make the world a better place.

Chatting about your tighty whities? There’s an emoji for that.

“More than 50 new emojis will become standard in 2019, based on the final list approved by the Unicode Consortium.”

“Many of the new icons are tied together by the theme of inclusivity, introducing emojis for deaf people, blind people, people in wheelchairs, and those with prosthetic limbs. This year’s update will allow users to choose the race and gender of both people when choosing an emoji that features a couple.”

Full story on Business Insider.

 

 

 

 

 

 

 

This one might become the most useful for Twitter users.

 

 

 

 

 

 

Not sure what to say about this one.

 

 

 

 

 

 

 

 

Why it’s Hot
Good to see the continuing trend of inclusiveness in emojis.