What’s the Story?
First off, did you know that state legislatures have been in the process of proposing and voting on bills to allow electronic displays on cars? In fact, at the end of 2018, Michigan became the first state to approve the use of electronic license plates.
But Silicon Valley startup, Reviver Auto, had already seen the market for digital license plates. You might be wondering why you would need a digital license plate, but Reviver points out these plates could serve more functionality other than an electronic display of the numbers and letters that make up a license plate.
For example, states could tie a fully frictionless digital experience to renewing registrations through the plates, saving time at the DMV. The plates could also double as an EZ-Pass, or other RFID toll paying system. Or they could be used to send out messages like Amber alerts or a notification to alert authorities if the car is stolen.
Why It’s Hot
We’re increasingly seeing digital experiences that are useful and provide value (rather than being a shiny object). Sometimes these take the shape of transforming a physical entity and enhancing it to offer more features and less friction for consumers. And that is precisely the case here.