Fine Art Therapy

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Doctor’s in Montreal will be able to prescribe free museum visits to patients suffering from a range of illnesses. Patients suffering from depression to diabetes or chronic illnesses will be given up to 50 free visit passes for patients and caregivers.

 

In the 21st century, culture will be what physical activity was for health in the 20th century,” predicts Nathalie Bondil, Montreal Museum of Fine Arts director general, in the Montreal Gazette.

The Art Hive, an initiative from the museum, is just one example of what Bondil says is one part of the future of health care. With an on staff art therapist and the collaboration of physicians The Hive is open to people who want to explore the curative effects of art, whether it be creation or simply its presence.

 “There’s more and more scientific proof that art therapy is good for your physical health. It increases our level of cortisol and our level of serotonin. We secrete hormones when we visit a museum and these hormones are responsible for our well-being.”

Much like exercise, art can improve wellness for all types and ages of patients.

Source: https://qz.com/1433682/doctors-in-montreal-will-start-prescribing-visits-to-the-art-museum/

Why it’s hot:

It’s great to see doctors collaborating with other fields to find solutions for health issues that are beyond prescriptions.

Avocado Isn’t Toast

Perhaps because its perfectly instgrammable or because its significantly more satisfying than the toll of homeownership, either way, avocados have become an everyday staple. In fact, we eat four times more avocados today than we did ten years ago and to keep up with the demand, over 80% of avocados consumed in the U.S. are imported from Mexico.

Avocados from Mexico, is capitalizing on the insatiable need for their product by making the recipes on their website shoppable. Now, shoppers can indulge in their habit by choosing from a host of delivery partners – Amazon Fresh, PeaPod, or Walmart Grocery – to get all the ingredients needed to make anything that calls for everyone’s favorite berry. Avocados views shoppable recipes as a service to its own customers, rather than a way to win some of the e-commerce pie.

By garnering customer demographics and preferences, Avocados from Mexico will use machine learning to deliver better, more personalized content to consumers. “We’ve been working very hard in the past to try to get as much data as possible from our consumers,” said Alvaro Luque, president and CEO of Avocados From Mexico . “We’ve been building a very robust CRM system to get them as close as we can to our brand. Every deep investment we can do will help us build this big database we are trying to develop.” Luque said more data will help the company understand the e-commerce preferences of consumers and enhance the customer experience. Avocados From Mexico can determine a metric that is very close to ROI by comparing the cost of its ad campaign with the total value of the products moved to shopping carts, said the company.

While most other grocery products don’t share the same fame as avocados do and can’t expect consumers to visit their site to discover more, building consumer relationships (or more bluntly: gathering consumer data) is especially important to maintain relevance in Amazon’s latest sector play.

Why its hot: Elevating customer experience through personalized content is no longer reserved for high price point products, but rather has become table stakes. Are avocados doing a better job at CX than your brand? 

Source: Digiday

Deposit your candy corn and Necco wafers here

Mashable, Forbes and others have been keeping lists of the most loved and most hated Halloween candy for several years running. It seems that tons of free, artificially colored clumps of sugar are just not good enough for many Americans.

Reese’s saw an opportunity and created this machine that works kind of like a bottle recycling machine: put your crappy candy in and get some Reese’s candy in return.

Why it’s Hot

Trust me, it’s hot.

Vertical TV

Snapchat is producing interactive, original, scripted video shows called Snap Originals.

It released 12 original shows, spanning the comedy, horror and reality genres, among others. Each show has been created with established TV producers. For example Snapchat’s mystery thriller, Class of Lies, was created by Riverdale’s producers; Endless Summer, a reality show about socialites from Laguna Beach, was created by Bunim/Murray, the company behind Keeping Up with the Kardashians.

The shows are shot in portrait, to fit the Snapchat platform, and feature overlaid graphics, split screens and quick cuts, to suit Snapchat users’ fast-paced mobile behaviour. Users can find the shows in Snapchat’s discover area, as well as on the Show Profile page that is made available through Snapchat search. Snapchat also gives users the option to sign up to push notifications telling them when a new episode or piece of content is released.

Users can also activate the new ‘portals’ function by swiping their screen. This function uses augmented reality technology to allow viewers step inside a scene of the show and explore it for themselves.

Each show will also have its own Lenses and filters, creating more ways for viewers to incorporate the shows in their own Snaps

Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length. Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes.

Why its hot?
True to the brand 
Snap Originals will be, well, snappy. Each episode will be as short as four or five minutes in length.
Anti-Binge
Unlike Netflix shows which are either made available one series at a time or uploaded weekly, Snap Originals will have daily episodes.
Don’t watch from outside. Get inside the story
Portal lenses allow a user to take out their phone, open their camera, open the portal, literally get off their couch, walk into the scene, look around, and be in a show

Future-Forward Shopping at Sam’s Club Now

Sam’s Club will soon be introducing a whole new way to shop in Dallas, Texas. Their new location, called Sam’s Club Now, will serve as the company’s “epicenter of innovation,” where they’re testing everything from augmented reality product overlays to self-checkout via mobile app. A video on their site demonstrates what the experience could look like. 

Shoppers will be able to make grocery lists on the app before entering the store. When they arrive, a map on their phone will direct them where to go to find the items on their list. The directions can also be activated by voice commands. Product pricing will use electronic labels — eliminating the need to manually print and replace signage. Scanning a product with their phone before adding it to a physical shopping cart allows for self-checkout when they’re finished.

AR product experiences will include showing ways to use the product, highlighting key features, and even speak to how items are sourced. There will also be kid-friendly experiences such as turning digital shopping carts into pirate ships or rockets.

Sam’s Club is using the new location to serve as a testing lab for these new technologies before rolling them out to other clubs. They’ll be using over 700 cameras to continually scan and optimize.

Why It’s Hot

Sam’s Club is testing innovative concepts that have the power to transform the everyday shopping experience.

Source: https://www.mediapost.com/publications/article/327259/sams-club-goes-high-tech-adds-ar-voice-shopping.html