Lyft has finalized its acquisition of the bike share company Motivate, and has launched the design of its new bike. The company announced the acquisition in July, “saying Lyft would acquire Motivate’s technology and corporate functions and the company would be known as Lyft Bikes. (cnet).
The ride sharing program will allow bikes to be reserved through its app, in an effort on the heels of its carbon neutrality pledge and increased initiative to offset the documented stress put on cities by ride sharing services.
WHY IT’S HOT:
Motivate Exec Chairmain Steve Koch says: “How we get around cities is changing rapidly, and the combination of Lyft and Motivate will bring tremendous new resources and energy to making sure that bikeshare plays a fundamental role in the new urban mobility,” … “Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better.”
Throwing the gauntlet to Uber!