A dog treat that doubles up as a selfie stick

To promote its DentaStix product, Pedigree in New Zealand created SelfieStix – a smartphone clipper which can hold one treat. Dog owners simply have to clip the SelfieStix on their phones and attach a DentaStix to take the perfect selfie with their pup.

To support the SelfieStix clip, they also created a standalone app which, using machine vision technology, recognises dog faces and puts filters on them.

The agency reports that, so far, across social platforms, the project has reached over 2.1 million interactions, 3.5 million engagements and a 24% increase in sales. One quarter of New Zealand’s dog owners redeemed a SelfieSTIX, making acquisition cost 12 times lower than the industry standard.

Why its hot
The DentaStix was, in many markets, perceived as being quite a functional product as opposed to other dog treats on the market. DentaStix was the thing you gave your dog to keep their teeth clean. The brief was to change the perception of DentaStix from being this functional product to something that is equally irresistible for dogs.

Can’t go it alone: GM and Honda and the future of self-driving

Honda is helping GM on its mission to lead the quest towards a self-driving future. From WIRED: “In a deal announced today, the Japanese automaker will help San Francisco-based Cruise and its Detroit owner develop and mass produce a new sort vehicle for a world in which human drivers are no longer needed. Honda is opening its checkbook too, pledging to spend $2 billion on the project over 12 years, and immediately putting a $750 million equity investment into Cruise.

…For Honda, the partnership offers entree into a self-driving space where it has thus far spent little time and effort. For Cruise and GM, the newcomer adds engineering know-how as it moves to develop the self-driving car that will replace its current model, a modified Chevy Bolt EV.” Much of Honda’s engineering know-how will be of value for the interior design of the vehicles; once the driverless tech is ready, the ridership experience will hinge on the interior design of the vehicle, much like airplanes today.

WHY IT’S HOT:

In addition to being a somewhat a surprising global partnership, the joint venture between Honda and GM shows that to pioneer the future of driverless vehicles, you can’t go it alone. Strategic partnerships across financing, engineering, and manufacturing will become the norm in this race to the future, particularly due to the fact that no one knows how/when driverless will make money. This deal helps de-risk GM’s path to scale its operations into driverless with a partner that will help it execute long-term.

SOURCE: https://www.wired.com/story/honda-gm-cruise-self-driving-cars/

Birchbox and Walgreens Partner to Transform 11 Retail Locations

Today, the two companies announce that they’re joining forces. Birchbox will be taking over a big chunk of the floor space at 11 Walgreens locations over the next few months. In December, the first six stores will open in New York City, Chicago, Los Angeles, and Minneapolis, and then in early 2019, five more stores will open in Chicago, Dallas, Los Angeles, and Miami.

These new retail spaces–which range from 400 to 1,000 square feet–will look like mini Birchbox stores. Birchbox will curate full-sized skincare, makeup, and hair products from more than 40 brands. These are brands that Birchbox has incorporated into its subscription boxes in the past and has identified as customer favorites. The Birchbox-branded parts of the store will be beautifully designed with warm lighting, pops of color thanks to interesting wall paper, framed Birchboxes as artwork, and powder-room-inspired makeup stations.

Since 2016, the drugstore company has been investing more heavily in beauty, by bringing in new brands like NYX and No7, introducing a beauty loyalty program, and introducing 3500 beauty consultants into select stores. “We’ve been working on elevating and differentiating our beauty experience,” Lauren Brindley, group vice president of beauty and personal care at Walgreens. “We’re trying to give our customers a reason to shop beauty more often.”

While Birchbox is continuing to focus on its subscription box business, it will also be translating its core premise–making beauty discovery fun–into a physical store experience with this Walgreens partnership. There will be Birchbox-trained beauty consultants on hand to help guide the customer through the space and introduce them to new products. And there will even be a Birchbox-specific cash register, so the entire experience will feel separate from just going for a drugstore run.

“I think a big part of our realization at Birchbox–and this really resonated with the Walgreens team–was that there is a huge opportunity to serve the masses by allowing them to stay passive, but give them the same kind of pleasurable experience of someone who is beauty-obsessed,” Beauchamp says.

In keeping with Birchbox’s expertise in sampling, customers will also be able to build their own Birchboxes by selecting from jars of product samples. There will be feature tables where customers can check out new brands and products.”We continue to find over and over again that the little beauty sample is just really delightful,” she says. “The price point is so acceptable to everybody, and the samples kind of look like candy when they’re all sitting next to each other.”

Why it’s hot: This is a great example of a strategic partnership that benefits both brands — expanding Birchbox into new clientele and retail locations, and elevating Walgreens beauty offerings.

Source: FastCo

Kosher Bacon?

Rabbi Gavriel Price  is in charge of figuring out how the Orthodox Union, the largest kosher certifying organization in the world, should deal with what is known as clean meat. Clean meat is grown in laboratories from animal cells. This could mean a possibility for Jewish cuisine that had previously seemed impossible: kosher bacon.

Clean meat, also known as “cell-based agriculture,” begins with cells taken from an animal, often stem cells that are put into a solution that mimics blood and encourages the cells to replicate.

Mission Barns is the start-up in Berkeley focused on creating animal fat (where the distinctive flavor of meat comes from). They have created duck sausages, but duck breast or steak is expected to take much longer.

Why It’s Hot: Both environmentalists and animal activists are proponents of the technology because it could product the flavor of meat without animal suffering and greenhouse gases. Jewish authorities hope it will make kosher meat more affordable and reliable. Clean meat is not available in stores yet, but start-ups are currently working on it and say it could be available by next year. And when it is, they want a kosher stamp on their product, which indicates it adheres to quality and preparation standards and follows a set of biblical laws.

WeChat’s newest target: Filipino maid in Hong Kong

For the 170,000 and more Filipinos working in Hong Kong as domestic maids, WeChat developed an international money transfer function for them to instantly remit money back to their families in the Philippines. So instead of waiting in line to wire transfer money on Sunday, their only day off in the week, they can now complete the task with a few clicks on their phone.

It’s a brilliant move by WeChat as they have been struggling with expanding to other parts of Asia and to increase the usage of the app beyond its 600 million active users in Mainland China.

Additionally, as a destination that received $32.8 billion in remittances in 2017, Filipinos working overseas become a no-brainer target audience.

Why it’s hot: The benefit for WeChat is threefold: market expansion, increase in cash flow and boost in brand image for adding value to people’s lives.

Source

There’s a New Credit Card for People Without a Credit Score

Petal is a new company that provides credit cards to those who have not yet built up a traditional credit history. Instead, it uses data like how much money a person makes and spends in a month to determine what their credit limit should be. Petal Card_hires

One of the company’s co-founders, Jason Gross, explains that using a customer’s bank account history as a basis allows Petal to offer better credit limits that are often 10 times higher than competitors’ rates.

Annual Percentage Rates fall between the industry standard 14-25%, but the company has no fees of any kind, including late fees. Instead, the company generates money through interest payments and charging vendors when a customer uses their card.

Why It’s Hot: 

Younger people who don’t have a credit score yet finally have a credit card option that doesn’t penalize them with high rates and fees. As Gross has noted, this is especially important since this group is disproportionately made up of minorities and immigrants who often suffer without a credit score to help them qualify for financial products.

Source: https://techcrunch.com/2018/10/02/petals-no-fee-credit-card-for-the-credit-score-less-is-now-open-to-the-public/ 

Video streaming is the top source of global internet traffic

Sandvine, a networking equipment company, just released the Global Internet Report 2018.

Key takeaways:

58% of the total downstream volume of traffic on the internet is VIDEO.

15% of the total downstream volume of traffic across the entire internet is Netflix.

19% of total downstream traffic in the US is Netflix. At peak hour, that number can spike to 40% on some operator networks in the US.

The social network rankings are interesting, because user population does not always translate to network usage. More video-heavy social networks are responsible for a greater share of global internet traffic. YouTube was not placed in this category because it would skew the results.

Why it’s hot: video content and video streaming are the future of the internet, at least in terms of its share of global internet traffic. This is true not just in North America, but around the world.

Stress Mapping

BioSay, a Boston startup has created a biometric measurement app that monitors stress levels through inbuilt sensors on a smartphone. The app monitors the how different places and environments affect a user’s emotional state.

Users have to place their finger over their smartphone camera which can detect their heart rate; the reading is called a “bioji”. The app also analyzes facial expressions and voice (through the camera and mic) to aggregate data about their mood. By using location services, the app can gather data about the user’s environment and users are encouraged to add their own data by adding notes or tagging friends they are with.

“Biojis” can be shared or kept private, although the apps founders would like for the data to be shared on a larger scale so that other users and healthcare providers can see how different places are impacting people.

‘The war on stress, depression and disease will not be won by survival of the fittest where data is locked away and we can’t learn from one another, it will be won by collaboration,’ explained Donalds during her TED Talk, featured above. ‘As we endeavour to fight the war on stress, depression and disease our data must not be divided but united.’

The impact that different businesses have on people’s emotional states can be mapped by BioSay, too. This is good news for brands if people leave their stores smiling, but not so great if the experiences they offer cause stress. Smart companies will use the data to gain insights into how they can improve and enhance their customers’ wellbeing.

Why it’s hot: 

  1. Because users can start to understand the lifestyle choices they may not be aware of that are negatively influencing their health.
  2. What’s this going to do for brands with physical locations?