A startup called Mirror wants to reclaim your living spaces and bring those sought-after boutique classes, from yoga to strength training and Pilates, to your home all via–you guessed it–a single full-length mirror hung on your wall.
The responsive connected device has an LCD panel, stereo speakers, camera, and mic and offers a range of fitness classes and one-on-one training. And when you’re done, it returns to a simple mirror. The entire system is controlled by a companion app, keeping the mirror fingerprint-free.
A mirror on the wall is definitely a space-saver for people in tiny, cramped apartments.
Mirror launched yesterday with more than 50 new streaming workouts each week, produced in part with instructors across categories. This includes cardio, yoga, strength training, barre, boxing, Pilates, and stretching classes, with levels ranging from beginner to expert. Live classes are available every hour, and members are free to access the digital archives.
Of course, such luxury doesn’t come cheap. The Mirror equipment costs $1,495, while the monthly content subscription is $39.
Each program can be personalized depending on stamina, weight loss goals, and personal metrics. It can even monitor heart rate via bluetooth or Apple Watch. In the live environment, instructors are able to see your movements, monitor your progress, and even offer real-time instruction. A dashboard provides them with all your info, should you want a more personalized touch.
Why its hot
Customizable, at-home workouts already exist via a variety of apps and equipment like Peloton. But many of those require more space in your home, or even a gym membership, to utilize. A $1,500 price point, plus $39 monthly subscription, is very steep for the average shopper. It doesn’t seem like Mirror offers any other services. Perhaps if it also included other useful skills, like cooking recipes or DIY, it could expand in value.