Will Run For Lower Premiums

John Hancock is putting an end to traditional life insurance and plans to exclusively start selling interactive policies. Policyholders will be prompted to use wearable devices (or their phones) to track health data and are incentivized to pursue healthy habits with the promise of lower premiums.

To run the new program, Hancock partnered with Vitality Group, a platform that already operates widely in South Africa and the UK. Vitality claims policyholders using wearables live 13 to 21 years longer than “normally” insured couch potatoes.

Seemingly, this approach is a win-win: consumers pay less while insurers reduce their risk. And, while the company has sold such policies since 2015, a move to fundamentally change their business model poses a stark contrast against the norms of an antiquated industry.

Why its hot: When data collection is mutually beneficial, we’re okay with it

 

 

 

Google’s 20th Birthday and its position in culture

To celebrate it’s 20th anniversary, Google has launched a series of content to celebrate, including a look back at the history of the Google Doodle, and an tool to explore search trends over the last 20 years.

Check out the list of activities here:

https://www.vox.com/2018/9/27/17905508/googles-20th-birthday-doodle

WHY IT’S HOT:

Google has solidified its place in our culture, for better or for worse, and these back-patting initiatives remind us of the influence Google has had over the past 20 years. Despite recent events putting Google under fire, it is impossible to ignore how influential the search engine itself has been in our lives, and undeniably fascinating it is to look back at fun facts from search trends over the past two decades. It is a perfect time capsule of the growth of the internet.

 

Are the days of shared digital subscriptions coming to an end?

Spotify is asking users with premium family plans to confirm their home address through GPS data or risk losing access to the service. For Spotify, a family constitutes 2-5 people living in the same home, which IRL is not necessarily how families work. So why are they looking into this now?

 A story published in Billboard last month revealed that streaming family plans had some music industry executives concerned about Spotify’s slipping average revenue per user. According to Billboard, nearly half of global streaming subscribers (including platforms such as Apple Music and Pandora) are on family plans. Spotify’s ARPU declined 12% in the second quarter of 2018 compared to the same time last year, and Billboard’s Hannah Karp writes: “Family-plan price bumps could help compensate for the potential revenue being lost when family-plan subscribers share their passwords with friends outside their families.”


Source: https://qz.com/quartzy/1405477/spotify-is-demanding-family-plan-users-hand-over-gps-data/

In today’s climate of data breaches and hacks, consumers are more weary than ever to share such information. However, Spotify is assuring users the data will only be used for verification purposes.

Why it’s hot:

Shared subscriptions have been user hacks and a thorn in subscription services’ sides for some time, but finding the solution to verification is still a mystery. 

In 2017, a Reuters survey of over 4,400 US adults who used services like Amazon Prime, Hulu, and Netflix found that 21% of users aged 18-24 have borrowed someone else’s password. If Netflix cracked down on password sharing, the company could make almost $400 million more per year, Quartz found.

Coughing and tweeting bear

Toxic air is London’s silent killer and is linked with more than 9,400 premature deaths a year – that’s 40 times as many deaths caused by car accidents.

raise awareness of the city’s poor air quality and put pressure on the government to do something about it, air pollution monitoring company BreezoMeter set up roadside memorials in the most toxic locations.

The main feature of the memorials, which are designed to look like those typically laid out after a roadside death, is an animatronic soft toy called Toxic Toby. Every time pollution levels get dangerously high, the furry bear starts coughing and, simultaneously, posts a Tweet to the local MP, urging them to address the problem.

Why its hot
Made the invisible visible. Turns out London’s air quality is as bad as Beijing and Delhi

 

 

 

 

 

 

 

 

The UK Government Is Planning To Set Up A Regulator For The Internet

BuzzFeed News has obtained details of the proposals, which would see the establishment of an internet regulator similar to Ofcom, which regulates broadcasters, telecoms, and postal communications.

The UK government is preparing to establish a new internet regulator that would make tech firms liable for content published on their platforms and have the power to sanction companies that fail to take down illegal material and hate speech within hours.

Ministers are also looking at implementing age verification for users of Facebook, Twitter, and Instagram.

More here.

Why it’s hot: 

Social media companies are especially watching to see how:

  • State-backed regulation of social media would work and the resources it would require to do so successfully
  • What non-illegal content merits state-backed oversight
  • Whether it is even possible for a European country to impose a legal framework on firms headquartered in the US and elsewhere

burger king’s “ai” TV campaign…


Burger King revealed several new TV spots that say they were “created by artificial intelligence”.

Via AdAge – “The brand’s statement claims that BK “decided to use high-end computing resources and big data to train an artificial neural network with advanced pattern recognition capabilities by analyzing thousands of fast-food commercials and competitive reports from industry research.” Burger King goes so far as to say that more than 300 commercials were created and tested in focus groups and says the ads will be the first ones created by an A.I. to air on national TV.”

But in reality, Burger King says it’s actually work done by real creatives, mocking the excitement around technology like AI.

According to BK, “we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea,” Marcelo Pascoa, Burger King’s global head of brand marketing, tells Ad Age in an emailed statement complete with the word “idea” in all caps. “Artificial intelligence is not a substitute for a great creative idea coming from a real person.”

Why it’s hot:

Is Burger King right here?

The spots they have created feel they could have been generated by even some primitive artificial intelligence. Japan’s “AI Creative Director” was more than a year ago, and its work was actually not far off from what you’d expect from a real creative. There seems to be a point missing here that AI is not meant to replace people, but to help people. Attempting to make a joke about the enthusiasm around technology, it seems Burger King might have actually shown us a glimpse at advertising’s future.

[Source]

Patients Can Snap A Mouth Selfie To Receive Dental Diagnoses

The Toothpic app connects patients with local dentists, helping more people access dental care by diagnosing issues virtually and potentially saving an unnecessary office visit.

For some, a trip to the dentist is part of their yearly routine. For others, it can be an anxiety-ridden visit that they’d rather avoid. Dental health platform Toothpic is providing a convenient alternative, allowing patients to have local dentists check out their teeth via an app.

Since they look at so many different mouths, dentists can fairly easily detect problems from a photo. Mark Moore, CEO of Toothpic says that newer mobile devices make this possible, as “The quality of image which can be taken with modern smartphones is comparable to the images captured in dental offices. This has been borne out in a number of previous studies.”

The app aims to serve both patients and dentists: While clients save time and do not need to make an office visit unless there is a problem, doctors can reserve in-office appointments for those who need medical treatment. Toothpic has partnered with a network of dentists and can now be downloaded on multiple platforms.

Why it’s hot: This is a breakthrough way to get consumers with anxiety about the dentist to care about their dental health. However, this should not replace dentist visits — but instead, serve as a preventive/educational tool for users to take better care of their teeth.

Source: PSFK

Personal Bankers

Umpqua Bank, a financial services firm based in Portland, Oregon, has created an app giving customers access to personal banking assistants.

After downloading Umpqua’s Go-To app, customers can choose their banker by scrolling through profiles that include a photo and personal attributes in a Tinder-like interface. The attributes listed include professional background, expertise, personal interests and location. Once connected, customers can use their personal banker to resolve issues, discuss opportunities and listen to advice.

The platform is in line with Umpqua’s ‘human digital banking strategy’ and transforms how banks deliver a differentiated and valued customer experience.

“Our approach is grounded in a core belief that human interaction matters in banking—especially in the moments when life and money meet,’ said Cort O’Haver, Umpqua Bank’s president and CEO, in a press release.

Why it’s Hot

The app also records customer data, like conversation histories, which will help the bank better personalize services to each customer over time.

Personalization was cited as the top factor for choosing a bank, with 2/3 of respondents saying it is important that a bank used personal data to provide advice relevant to their circumstances, according to an Accenture survey.

It’s also an innovative approach towards combining human interaction and technology.

TripAdvisor is Relaunching as a Social Hub

TripAdvisor is overhauling their website and mobile app to be an all-in-one travel inspiration, planning and booking platform. Launching later in 2018, the redesign will include a new social feed aimed at giving each user a personalized, seamless experience.

People will be able to follow their friends as well as brands in the new feed. Over 500 partners are on board for launch, including publishers like National Geographic, The Travel Channel, and The Knot, and influencers like Giada De Laurentiis and TravelBabbo.

Content in the feed will include articles, videos, and recommendations that will help people discover new places. As members are planning a trip to a specific destination, they’ll see content relevant to the location and their interests. They can then save content into wish lists and itineraries, and ultimately book travel and experiences.

Why It’s Hot

60% of people booking travel online are already going to TripAdvisor. Building on their success with a social experience and the trusted expertise of publishers and influencers can only strengthen the platform.

Source: https://tripadvisor.mediaroom.com/2018-09-17-The-New-TripAdvisor-Goes-Social-Gets-Personal?m=58834

Girl Squad

Nike Women is calling for women in Mexico to log their physical activity to be in with a chance of earning a year’s worth of Nike sponsorship.

The initiative, called Juntas Imparables (Unstoppable Together), the women must sign up as a team of four and track their exercise through the Nike Training Club or Nike Running Club apps. The individuals on the team can do different sports or exercise, but they all have to log their minutes through a Nike app to measure the group’s overall efforts.

Nike will also support the women via WhatsApp. After signing up for the challenge, each team will be added to a WhatsApp chat group, which will directly connect them to a Nike representative who will guide and coach them throughout.

Nike has also promised that every minute of exercise recorded for Juntas Imparables will be put back into public schools and community organisations as a part of its Made to Play program (created to help Mexican children live happier, healthier lives).

Why it’s hot

The film addresses many pain points that Latina women have. From the fact that Latinas tend to receive little encouragement for undertaking physical activity (and it comes down to cultural and social influences) to the catcalling on the streets.

Also, this is the first time that Nike addresses this issue and with this campaign all Nike needs is for one fan to recruit her three friends rather than converting all four customers.

 

How Much Hotter Is Your Hometown Than When You Were Born?

Check out this interactive feature from the NYTimes that takes you the history of the climate of your hometown, with an eye towards the future effects of climate change:

https://www.nytimes.com/interactive/2018/08/30/climate/how-much-hotter-is-your-hometown.html

Once you enter your hometown and birth year, scrolling down reveals the model of how many days at or above 90 degrees your hometown will experience in our lifetimes.

The article also compares your hometown to other major cities globally, like New Delhi and Madrid.

WHY IT’S HOT:

Besides from being, well, literally hot, this interactive feature puts climate change into the perspective of our lifespan, and the place we call home. For a phenomenon that is difficult for some people to fully grasp, this content makes it feel not only clear and personally relevant, but also immediate and urgent. When the effects of climate change are put into the context of our own lives, it is impossible to downplay or ignore.

Paper books sell a digital solution

Google Cloud wrote fictional biographies detailing the future of ten French business leaders and sent them to the executives as part of a prospecting campaign. The idea is called the Biographies of Tomorrow to help Google Cloud win the attention of French business leaders and promote the brand’s enterprise solutions services.

They researched 10 of France’s most important executives, as well as the industries in which they worked. It then commissioned authors from Cherche Midi publishing house to write short, fictional biographies detailing how these leaders digitally transformed their businesses after employing the services of Google Cloud. The nature and content of the biographies also emphasized the predictive qualities of Google Cloud’s service. Economist Jacques Attal wrote a foreword for each of the 10 biographies and artist Alix d’Anselme drew portraits of the subjects for the front covers. Google Cloud then hand delivered the biographies to the business executives.

2 of the 10 executives that received a biography have signed deals with Google Cloud

Why its hot?
Business buyers don’t go to work and forget what they want as human beings

get paid when you get delayed…


It seems solving the pain points of delayed air travelers has become one of 2018’s hottest challenges. The latest brand to take it on is insurance brand AXA, via “fizzy”, it’s smart travel insurance.

Here’s how it works – “AXA’s blockchain-powered insurance plan, called Fizzy, covers travelers for delays of up to two hours or more. When customers purchase insurance using Fizzy, all details and contract agreements are recorded publicly, on the Ethereum blockchain. The contracts, which are connected to global air traffic monitoring databases, automatically trigger compensation payouts when a delay of more than two hours is recorded.”

In otherwords, you get paid (automatically) when you get delayed.

Why it’s hot:

First, it’s one of the most simple and practical, yet smart uses of blockchain and smart contracts we’ve seen yet. There’s plenty of chatter about the potential of blockchain, but considerably fewer actual things consumers can currently do that are blockchain enabled.

But more importantly, it’s a beautiful example of human-driven innovation – and not just because it helps in a situation most of us are likely all too familiar with (delayed flights, more than 150k in the last 30 days just in the US).

One of the biggest headaches with insurance can be having to make claims and waiting to be compensated. fizzy automatically knows when you should be compensated and does so “by the time your flight lands”. So, a matter of hours instead of days.

[Source]

Audi Wants To Make it Easier to Pay Tolls

Companies like EZPass on the East Coast, FasTrak in California and TxTag in Texas have been helping people get through tolls faster with electronic tag devices for years. But soon, they’ll be in competition with cars that have electronic toll technology built in.

Starting with their new electronic vehicle e-tron, Audi is launching what they’re calling “Integrated Toll Module.” The technology leverages a toll transponder within the car’s rear-view mirror. Drivers will be able to pair their cars with wireless toll payment accounts, eliminating the need for a physical electronic tag.

audi e tron features integrated electronic toll tag technology module

The system places a toll transponder into the car’s rear-view mirror. From there, drivers will be able to pair their vehicle with their wireless toll accounts So there’s no more need to mount and deal with physical electronic tag devices on the upper portion of the windshield, or on the front license plate.

Audi says its Integrated Toll Modules are already compatible with existing toll agencies, meaning it will be easy to register new accounts and to drive cross-country between different toll authorities.

Why It’s Hot

Paying for tolls is a major hassle and source of traffic. Having technology built into cars to alleviate this problem can make many drivers’ daily commutes and longer trips significantly more pleasant.

Source: https://www.digitaltrends.com/cars/audi-e-tron-features-integrated-electronic-toll-tag-technology/ 

Have your skin checked, period.

A non-profit called Melanoma Know More partnered with content platform Popsugar to bring awareness of skin cancer Melanoma and remind readers of cancer screening.

When a reader browses health and wellness content on the site and scrolls past a period at the end of a sentence, a pop-up window will come up with information on warning signs of melanoma, a type of skin cancer.

 

Why it’s hot: Many types of cancer, if detected early, are curable. By making this information part of a reader’s reading experience can help reduce the fear or stress associated with cancer and increase the chance of the reader’s cancer screening.

Source

A new use for Google Maps: calculating a city’s carbon footprint

Looking at a city’s Google Maps data, in combination with other data, a new tool from Google can estimate the carbon footprint of all of its buildings–and the carbon footprint of all the car trips, bus and subway rides, and other transportation used by the people living there.

The Environmental Insights Explorer, an online tool that launched in beta on September 10, is designed to help cities take the first step to reduce emissions: knowing what their current carbon footprint is. More than 9,000 cities have already committed to cut emissions in line with the goals of the Paris Agreement, but more than a third of those cities haven’t yet built an inventory of emissions. The process can take months or even years, and cost hundreds of thousands of dollars, making it particularly challenging for smaller cities.

The new tool, which Google created along with the Global Covenant of Mayors for Climate and Energy, can help cities calculate a large chunk of those emissions at no cost. “This is looking at the thousands of cities that are out there today that don’t typically have the resources to spend on digging up the data or analyzing the data,” says Nicole Lombardo, who leads partnerships for Google’s environmental insights team, which is creating the tool. “This tool helps to do some of that and reduce some of the complexities and the cost in that process, so you have more people spending less time data gathering and data crunching and more on the action planning.”

Using Google Maps data, the tool can infer whether buildings are homes or businesses, and then can use the estimated size of each building and data about the regional grid to estimate both how much energy the buildings use and the emissions of that energy use. Using location data from Google Maps, the tool can infer traffic and modes of travel, and then estimate the emissions from that transportation.

Cities can go deeper into the tool to adjust the data to estimate how the footprint would change if the amount of housing grew, for example, or if the city added a new subway line. The tool also pulls in Google’s Project Sunroof, which uses AI to analyze satellite images to determine which roofs are well suited for solar power, so cities can consider solar power as they begin to plan how to cut emissions.

Why it’s hot: This technology is saving cities major costs and letting them focus on the real issue at hand: cutting emissions.

Source: FastCo

Finally, Kids Get a Voice

Almost all of our devices are (or very soon will be) controllable by voice, and while this shift can empower some, others – specifically children – are left out of the loop. Though 1.6 billion connected devices are sold to children under 13 each year, no technology has ever been built to address the unique needs of this audience. Specifically, since speech linguistic patterns are vastly different for children, when they speak to their devices, frustration ensues.

And, while parents are not likely interested in yet another digital touchpoint, (screen time concerns highlighted here) they are indisputably concerned about their children’s privacy and security. Today, when a child tries interacts with a virtual home assistant, that information is processed online, potentially putting their security at risk.

Kidsense wants to mitigate those concerns. By building automatic speech recognition technology that helps children better communicate with voice-powered devices through an embedded platform, their service is GDPR, COPPA and parent-complaint.

KidSense can deliver peace of mind to parents, and a better, less frustrating experience for those that nag their parents (meaning, almost every single child) for the latest tech.

Why Its Hot:

Solves a consumer pain point and adds the features that would get someone else to pay for it. Also, kids are the greatest salespeople, so give them something worth peddling.

Source: TechCrunch

Twitter Gets You Out Of Your Bubble – By Telling You Your Friends Like Donald Trump Tweets

This week, Twitter platform users reported that usually liberal friends and followers were liking tweets from Donald Trump and other right wing politicians.

A representative from Twitter has responded:

“[What’s] happening is when someone Likes and then unlikes a Tweet it could appear with the social proof ‘Liked by’. So these people did indeed like these Tweets at some point but then unliked them.”

Some users have been skeptical to the response, noting Twitter founder Jack Dorsey’s comment as well as reticence to expel right wing conspiracy theorist Alex Jones from the platform.

Why it’s hot?

A lack of transparency among platforms, about advertisers in politics and now about the algorithm is leading to mistrust among users. How might that affect us as advertisers looking to protect brand safety?

A Beerable Change

Carlsberg brewery to implement a new eco-friendly way to package its cans. The goal is to eliminate the plastic rings that have been detrimental to ocean life. The new “groundbreaking technology” is ….. glue! But not just any glue, they claim that it’s an eco-friendly glue that can withstand the trip from distribution, to shelves, into your cooler and still will be to be brittle enough to snap off when you want to crack a cold one open with the boys.

“Carlsberg made the decision with the goal of saving 1,200 tons of plastic, or the equivalent of 60 million plastic bags, annually. “

Carlsberg's new Snap Pack

Why It’s Hot:

Carlsberg claims that the move to this new packaging method will reduce its use of plastic to package the product by more than 75%. Meaning that less plastic out there polluting our oceans.

Source: http://thehill.com/blogs/blog-briefing-room/news/405427-carlsberg-to-glue-beer-packaging-to-reduce-plastic-waste

Getting Men to Talk Mental Health

Doctors are turning to apps to help men who view discussing mental health as a sign of weakness. They’re particularly hopeful that apps can help reach groups like working-class men, men in rural areas, and men approaching middle age, who are more likely to feel isolated and self-medicate with alcohol or other drugs instead of talking about their depression.

One new app that is geared towards helping men break the stigma around mental health is Headgear. Partially funded by men’s health charity the Movember Foundation, Headgear is designed to teach men coping mechanisms that can be used in real life situations.

The app’s 30-day challenge builds mental well-being through videos and quizzes, while tracking day-to-day emotions. While a full study is yet to be released, early anecdotal feedback from users shows positive results with decreased feelings of depression.

Why It’s Hot

While mental health apps have been on the rise, not many seem to cater to this target. Creating apps with advice around specific triggers can drive real impact for those suffering from depression.

Source: https://www.cnet.com/news/men-wont-talk-about-depression-and-its-literally-killing-them/  

a glimpse at your food future via Nestle…

A kit for Nestle Japan’s nutritional drink. Photographer: Kentaro Takahashi/Bloomberg

Nestle is taking an innovative approach to product development, starting with the Japan market.

According to Quartz News – “Some 100,000 people are taking part in a company program there that gives consumers a kit to collect their DNA at home. The program also encourages them to use an app to post pictures of what they’re eating. Nestlé then recommends dietary changes and supplies specialized supplements that can be sprinkled on or mixed into a variety of food products, including teas.”

Ultimately, the goal for Nestle actually goes beyond this, to creating completely individualized products based on individuals’ DNA that could even be designed to prevent serious diseases like cancer. Quartz’s crude example is “Pizzas that can ward off Alzheimer’s disease, for instance”.

One nutritional scientist says, “This is going to be the manifestation of the future. The one-size-fits-all platform is a thing of the past.”

Why it’s hot:

First, as the largest food company in the world, Nestle could be leading the way into a new era of food production – one that’s almost completely the opposite of its heritage over the last few decades. But most importantly, it’s another example of the shift we’re finally seeing from mass production to ultra-personalized products. While using DNA as the mechanism is not without concerns, what better experience than having food and supplements created for you based on what your body needs to keep you at peak health.

[Source]

Feeling chatty?

Costa Coffee implemented the Chatty Cafe space in 300 of its stores in the U.K. to help tackle loneliness and encourage customers to talk to each other.

Select tables are turned into “conversation hubs” with a sign on the table that says “Chatter and Natter.” Customers that sit on those tables need to be willing to chat with other customers.

Why it’s hot: The Chatty Cafe lets Costa engage with its customers in a new way while helping to solve a social issue.

Source

 

 

Have your drink and packaging too



British sports drink brand Lucozade is moving away from plastic. Instead of distributing its Lucozade drinks and gels in plastic, the brand is trialling an edible packaging alternative to reduce waste.

At two upcoming sports events, the Richmond Marathon and West Sussex Tough Mudder, which Lucozade sponsors, participants will be given Lucozade Sport-filled Oohos. The Oohos are seaweed-based and have been developed by startup Skipping Rocks Lab.

Why its hot?
Oohos can be eaten or discarded like their plastic counterparts. Unlike plastic, however, these sachets are compostable and will take six weeks to decompose (plastic takes 700 years).

Video of biodegradable packaging created bySkipping Rocks Lab for other companies

$1,500 to turn your bedroom into a fitness studio

A startup called Mirror wants to reclaim your living spaces and bring those sought-after boutique classes, from yoga to strength training and Pilates, to your home all via–you guessed it–a single full-length mirror hung on your wall.

The responsive connected device has an LCD panel, stereo speakers, camera, and mic and offers a range of fitness classes and one-on-one training. And when you’re done, it  returns to a simple mirror. The entire system is controlled by a companion app, keeping the mirror fingerprint-free.

A mirror on the wall is definitely a space-saver for people in tiny, cramped apartments.

Mirror launched yesterday with more than 50 new streaming workouts each week, produced in part with instructors across categories. This includes cardio, yoga, strength training, barre, boxing, Pilates, and stretching classes, with levels ranging from beginner to expert. Live classes are available every hour, and members are free to access the digital archives.

Of course, such luxury doesn’t come cheap. The Mirror equipment costs $1,495, while the monthly content subscription is $39.

 Each program can be personalized depending on stamina, weight loss goals, and personal metrics. It can even monitor heart rate via bluetooth or Apple Watch. In the live environment, instructors are able to see your movements, monitor your progress, and even offer real-time instruction. A dashboard provides them with all your info, should you want a more personalized touch.
Why its hot
Customizable, at-home workouts already exist via a variety of apps and equipment like Peloton. But many of those require more space in your home, or even a gym membership, to utilize. A $1,500 price point, plus $39 monthly subscription, is very steep for the average shopper. It doesn’t seem like Mirror offers any other services. Perhaps if it also included other useful skills, like cooking recipes or DIY, it could expand in value.

The Lengths People Go To For Pizza

There are pizza lovers and there are pizza LOVERS.


Source: https://www.businessinsider.com/dominos-free-pizza-russia-tattoos-promo-ends-early-2018-9

Launched on August 31st, Domino’s Pizza in Russia offered 100 years of free pizza to those who tattooed the company’s logo on their body and shared it on social media. The campaign, meant to last month had to end after only 5 days. In an effort to save face and money, the company promised pizzas to the first 350 to share their ink.

The tattoo needed to be in a prominent place and just hours after the promotion started, Instagram started getting flooded with images of fan’s legs, arms, and other body parts.

Why it’s hot:

Although it’s good to take risks and try something new, it’s so important to think about the possible ramifications.

A Customized Skincare Regimen From… AI Cleansing Device?

A skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers’ skin and create a tailored skin regimen.

Swedish beauty-tech brand FOREO recently released the world’s smallest artificially intelligent beauty coach. Known as the LUNA fofo, the AI-powered facial cleansing device assists customers of all skin types with their daily routine thanks to an algorithm that progressively learns the user’s skin type and needs after several uses.

The LUNA fofo combines advanced skin sensor technology with a silicone cleansing brush and T-Sonic pulsations for deep cleaning. “Simultaneously, the LUNA fofo can gather 700 years worth of intelligence within a two-month period of use.” The device pairs the information it gleans with data from a skincare quiz users can take on the FOREO For You app, which takes all of the information to then design a cleansing routine tailored for the individual user’s skin type and needs.

The product’s beta version launched in July through a partnership with the FabFitFun beauty subscription service. Future features for the product include air quality detection, which will then adjust the treatment needed for the user’s skin.

Why it’s hot: While the article didn’t expand into how this actually comes to life, personalized skin care and self-care (for example CareOf Vitamins) are becoming increasingly popular as younger generations continue to prioritize their health. I am curious how these cleansers work, and how advanced they are to learn about your skin type.

Source: PSFK

Survey says Nike’s brand image has dropped because of Colin Kaepernick ad

A new survey by Morning Consult says that since Nike debuted its stunning new Colin Kaepernick ad, the brand’s favorability and consumer purchase consideration have significantly sunk. According to the survey, before the Kaepernick announcement, Nike had a net +69 favorable impression among consumers. That has now dropped by 34 points to +35 favorable. Before the ad, 49% of Americans said they were absolutely certain or very likely to buy Nike products, and that figure is down to 39% now.

Why it’s hot:

Not surprisingly, Nike’s favorability has dropped dramatically among Republicans and baby boomers who are unlikely to agree with Nike’s messaging. It’ll be important to see how these numbers change in a few months since their overall favorability has dropped significantly among all American adults. This might be a case study on whether or not large brands should get involved in polarizing political discussions and how they might be alienating certain consumers by picking a side in a very divided America.