ClassPass announced today that members can soon book mini-vacations and “experiential events” on its wildly popular platform. Called “Getaways,” the new feature relies on ClassPass credits to book day-long wellness experiences that will range from workouts to self-care services, in collaboration with boutique gyms and well-known spas.
Wellness travel, defined as vacationing while enhancing or maintaining one’s physical, mental, or spiritual well-being, is now a $563 billion global industry. The Global Wellness Institute reports that while overall tourism is growing at 6.9%, the wellness tourism sector grew 14% in the last two years and is now one of the fastest-growing tourism markets.
“There is no end to work. You’re constantly stressed,” Beth McGroarty, research director at the Global Wellness Institute, previously told Fast Company. “It’s pushing people to want vacations that are restorative and actually make them feel better. They desperately need it.”
While female travelers increasingly use their time off to reignite their health pursuits, many millennials seem to prefer the fitness retreat model. In a survey of nearly 5,000 Well+Good readers: 40% of respondents reported they’d rather go on a fitness retreat with their favorite instructor than attend a five-star resort like the esteemed Miraval in Arizona. (The findings were on par with a recent study conducted by SpaFinder).
The first ClassPass Getaway location will be revealed on August 29, with members able to book the vacation seven days prior to the event. The latest feature comes just weeks after the company announced it raised $85 million in series D financing, totaling $255 million raised.
“At ClassPass we aim to provide stepping stones toward an active and inspired lifestyle, and ClassPass Getaways will do just that,” said ClassPass founder Payal Kadakia in a statement. “We’re thrilled to give members the opportunity to take a mini-escape from their day-to-day to try new things and explore unfamiliar places. It’s our hope that attendees will leave feeling energized and empowered to continue living life to their absolute fullest.”
Why it’s hot: This is a step in the right direction for Classpass, but I wonder if this is the right approach for the typical Classpass user/demographic vs. the Soul Cycle and Rumble Boxing crowd — will they be willing to splurge on retreats vs. saving on spin classes? Time will tell!
Source: Fast Company