Spotify is capitalising on the inherent human need to dredge up the past and roll around in it with a brand new personalised playlist generated from your birthdate.
“Your Time Capsule” gathers tunes from your teens and early twenties, throwing them all together in a personalised, inevitably cheesy trip down memory lane.
How does Spotify know how old you are? When you first sign up for Spotify (how long ago was that?), each user has to fill out their date of birth — “Your Time Capsule” gauges your age from this. Spotify will create a playlist for every user in 60 markets, aged between 16 and 85.
For an idea of what to expect for a 29-year-old, my playlist kicks off with Hanson’s “Thinking of You,” an opening Middle of Nowhere jam that I definitely wore out on my Sony Walkman. Then, it careens into Mariah Carey’s “Always Be My Baby,” and Spice Girls fan favourite “Never Give Up on the Good Times.” Then we’re into Usher, Blink 182, Craig David, Mary J. Blige, Yellowcard… yeah, don’t look at me.
It’s a strong move from Spotify, whose decade-based “All Out” playlists are some of the platform’s most popular — the 70s, 80s, 90s and 00s playlists have between 1.2 million and 1.7 million followers each.
Want to give it a go? Find “Your Time Capsule” at timecapsule.spotify.com or at the top of Home or in the Decades section of Browse on the Spotify app for iOS or Android.
You can also scan the Spotify Code below for your playlist, if you’re into scanning:
Why its hot
- Giving the people what they want
- Knowing your audience
- Not hot:Scanning