Facebook just announced its 12 best Facebook marketing campaigns.
According to AdWeek, “This year marked the fourth Facebook Awards, which are timed to coincide with the Cannes Lions International Festival of Creativity—starting next week—where the ad world assembles to honor its top creative work.”
This year, award entries came from twice as many countries—more than 160—as last year, according to the company.It also was the first year Facebook included winners with Instagram ad campaigns, and video was a core piece of the ad mix, as well.
Not surprisingly, the Ice Bucket Challenge was the top winner, followed by P&G’s #LikeAGirl campaign, and other campaigns that we’ve seen come up in past Hot Sauce entries.
Read more here.
Why It’s Hot
It’s important to keep an eye on what campaigns are winning awards in the industry and also consider the criteria that made them successful. According to Mark D’Arcy, chief creative officer of the Facebook Creative Shop, the biggest components in the winning campaigns were video and mobile.