The Hub, Amazon’s new delivery locker for apartments, is now being offered to building management companies around the country. Last July, Amazon launched the program, which places a large metal locker unit in a common area of an apartment complex where people can pick up their packages 24 hours a day. Now (as of this past Tuesday) Amazon officially announced that over 500,000 residents across the country who live in buildings managed or owned by AvalonBay, Fairfield Residential, Pinnacle, J.P. Morgan Asset Management, WinnResidential and Equity Residential, already have access to the Hub, and thousands more are getting access each month.
How it works:
- A delivery is sent to shoppers’ usual address.
- Upon delivery to the Hub, the intended recipient gets a code sent via email or text.
- They then enter the code into the machine, and a door pops open to reveal the package.
While this might sound similar to the Amazon Lockers delivery storage that was launched back in 2011 at public pickup stations including grocery stores, gyms and convenience stores, the Hub, unlike the Amazon lockers, hold packages from any sender.
Why it’s hot:
Some of the biggest complaints that companies like USPS face, is that customers will stay home from work all day waiting for a package and in some cases, they still do not even get it. This issue is also a pain point for the sender, as they often have to resend a package that has been lost or stolen. Amazon is tapping into a massive market by offering the Hub as a solution for both the online shopper and the sender. Further, building owners also benefit, as the device could be useful for keeping hallways and package rooms relatively clear – in other words, who wouldn’t want this?